Making Sense of “Sustainability”: Advertising to the Contemporary Eco-Conscious Consumer
Consumers are choosing products based on their environmental impact and businesses are responding by touting their environmental goals and achievements as well as their “sustainability.” How do advertiser’s support the sometimes-vague and sometimes-broad messages conveyed by this advertising? This panel will explore appropriate substantiation for “sustainability” claims and advise on how to accurately state a brand’s eco-benefits. The panel will include an update on the International Chamber of Commerce’s Framework for Responsible Environmental Marketing Communications from Sheila A. Millar, Partner, Keller & Heckman LLP.
Nancy J. Felsten - Partner, Davis Wright Tremaine LLP
Dalia Eid - Deputy General Counsel, HelloFresh US
Brie Janke - Senior Director & Associate General Counsel, The Procter & Gamble Company
Hal Hodes - Senior Staff Attorney, National Advertising Division, BBB National Programs