Substantiation When Advertising About Social Issues

Consumers seek out brands that align with their product and service needs, but, increasingly, their points of view on social issues as well. Whether or not you believe private enterprise should even have opinions on social and political issues, consumers respond to them, both positively and negatively. Consumers seem to have come to expect brands to engage in the social issues of the day, including politics, race, stereotypes, climate change, and myriad other topics. This session will explore how brands develop and vet claims of corporate commitment, as well as what ethics, substantiation, transparency, and accountability issues might arise.

Barry M. Benjamin  -  Partner, Kilpatrick Townsend & Stockton, LLP
Terri J. Seligman  -  Partner, Frankfurt Kurnit Klein & Selz P.C.
Gabe Martinez  -  Corporate Counsel, The Clorox Company
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