Event Schedule

Welcome to the conference! Laura Brett, Vice President, National Advertising Division, will welcome conference attendees and share the latest news and announcements from NAD. Then, Eric D. Reicin, President and CEO, BBB National Programs, will share his thoughts on this moment of great opportunity for independent industry self-regulation. At the close of the session, attendees will receive important housekeeping and CLE credit information.

National Advertising Division attorneys provide an overview of trends and recurring issues from the past year.

Using a hypothetical product, panelists explore the substantiation issues associated with launching a product from the ground up: from product development, to testing, to launch day.

A discussion with Serena Viswanathan, Associate Director, Division of Advertising Practices, Federal Trade Commission (FTC), about her division’s priorities now and in the near future.

Brands want to engage meaningfully with their diverse audience and tout their commitment to social justice, but how do they do that in an authentic way?

A properly conducted survey, when used to substantiate claims, can make or break a case. Panelists will address best practices associated with conducting surveys and provide tips for designing surveys that can pass muster in an NAD proceeding.

Bureau Director Samuel Levine joins us to discuss the issues on the FTC's radar for this year, relevant cases on critical ad law topics, and where the FTC’s focus will be in the year ahead.

Panelists will provide insight on recent Lanham Act and consumer class action cases from the federal bench, and discuss how those cases can intersect with NAD and FTC proceedings.