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Event Schedule

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Check back often for updates on the speakers and sessions for this year’s conference.

Day 1
Monday, September 19 – Ad Law: The State of Play Today
8:00 am – 9:00 am  
Breakfast and Networking
9:00 am – 9:15 am  
Welcome to NAD 2022
9:15 am – 10:00 am  
NAD: What’s New in 2022
National Advertising Division attorneys provide an overview of trends and recurring issues from the past year, breaking down some key decisions by industry.
10:00 am – 10:15 am  
Networking Break
10:15 am – 11:15 am  
Claim Substantiation: The Product Development Edition
Using a hypothetical product, panelists explore the substantiation issues associated with launching a product from the ground up: from product development, to testing, to launch day.
11:15 am – 12:00 pm  
One-on-One with the FTC’s Serena Viswanathan
A discussion with Serena Viswanathan, Associate Director, Division of Advertising Practices, Federal Trade Commission (FTC), about her division’s priorities now and in the near future.
12:00 pm – 1:00 pm  
Lunch Break
1:00 pm – 2:00 pm  
Representation Matters: How to Address DEIB Authentically
Brands want to engage meaningfully with their diverse audience and tout their commitment to social justice, but how do they do that in an authentic way?
2:00 pm – 2:15 pm  
Coffee Break
2:15 pm – 3:15 pm  
Claim Substantiation 101: A Survey of Surveys
A properly conducted survey, when used to substantiate claims, can make or break a case. Panelists will address best practices associated with conducting surveys and provide tips for designing surveys that can pass muster in an NAD proceeding.
3:15 pm – 4:00 pm  
FTC Update & Enforcement Actions
Each year at the NAD Conference, the Federal Trade Commission (FTC) joins us to discuss the issues on their radar for this year.
4:00 pm – 5:00 pm  
When Court Seems Like the Only Option: Perspectives on Advertising Litigation
Panelists will provide insight on recent Lanham Act and consumer class action cases from the federal bench, and discuss how those cases can intersect with NAD and FTC proceedings.
5:00 pm  
Networking Reception
Located at the Hotel Washington (515 15th Street, NW, Washington, DC)