Claim Substantiation: The Product Development Edition
10:15 am – 11:15 am
Using a hypothetical product, panelists explore the substantiation issues associated with launching a product from the ground up: from product development, to testing, to launch day.
Lynn K. Neuner
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Simpson Thacher & Bartlett LLP
Amy Dolgin
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Head, Legal, US & Global Vision Care Business, Alcon, Inc.
Tom Rosholt
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Owner/Principal, Tom Rosholt Consulting, Inc.
Jennifer Santos
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Attorney, National Advertising Division, BBB National Programs
