Privacy Initiatives

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace


Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.

 

BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.

 

 

 

 

 

 

Global Privacy Division

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and EU-U.S. Data Privacy Framework, bridging gaps between divergent privacy and data protection regimes.

 

 

Thought Leadership

The Privacy Initiatives team works with businesses to drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. We understand how to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability. 

 

Blog

The FTC Joins the Global CBPR Party

This month the Federal Trade Commission (FTC) announced participation in the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE), signaling the agency’s interest in keeping pace with the increasingly global nature of commerce and marks an important step forward for the global expansion of CBPRs.
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Blog

Explainer: COPPA Rule Proposed Changes

The Federal Trade Commission (FTC) has given us a lot to think about by publishing its proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule. While the FTC does not propose many wholesale revisions to the COPPA Rule, CARU breaks down what the FTC is proposing.
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Blog

Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?

Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?
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Blog

Ring in the New Year with Data Privacy Framework

If you are a multinational business or interacting with clients, service providers, or contractors in the EU, your business is likely processing data of EU consumers. Companies have realized they can remove the headache of managing the process by leveraging a third-party accountability agent, such as BBB National Programs, to do the heavy lifting.
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Podcast

Privacy for Start-Ups

With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

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    Podcast

    The Government Purchase of Private Data

    In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

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      Latest Announcements

      Press Release

      BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse

      McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...

      Read the Press Release
      Press Release

      BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

      McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

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      Decision

      Privacy Watchdog Ensures Indeed and Glassdoor Adhere to Digital Advertising Privacy Best Practices

      McLean, VA – February 6, 2024 - BBB National Programs’ Digital Advertising Accountability Program (DAAP) has brought job search platform Indeed and employer-review platform Glassdoor into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).

      Read the Decision Summary
      Decision

      Privacy Watchdog Brings LexisNexis into Compliance with Digital Advertising Privacy Industry Self-Regulatory Standards

      McLean, VA – January 4, 2024 - The Digital Advertising Accountability Program (DAAP) brought LexisNexis into compliance with the DAA Self-Regulatory Principles for online interest-based advertising (IBA). LexisNexis is a global publisher of print and electronic resources related to law and legal services, and a first-party...

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      Events

      IAPP's Data Protection Intensive

      Dr. Divya Sridhar, Director, Privacy Initiatives, BBB National Programs will join a panel on how the UK Paves the Way on PETs Research: Lessons Learned All Over the World”
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      Feb 28, 2024 London, UK

      IAPP's Data Protection Intensive

      Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will join panels on "EU-US Transatlantic Data Privacy Framework (TADPF) and its Impact on United States" as well as "A Gl ...
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      Feb 28, 2024 London, UK

      Alpine Privacy Days

      Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs will lead the Advertising, Teenagers & Privacy Workshop on “Tik Tok et al. – Teenagers & Kids in US privacy law”
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      Mar 07, 2024 Zurich, Switzerland