Privacy Initiatives

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace


Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.

 

BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.

 

Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability. 

 

To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.

 

 

 

 

 

 

Global Privacy Division

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and Privacy Shield, bridging gaps between divergent privacy and data protection regimes. 

 

Thought Leadership 

Blog

The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data

The TeenAge Privacy Program (TAPP) Roadmap was designed to assist any business that wishes to engage proactively with teen consumers, providing an operational framework to map the broad spectrum of potential harms impacting teens onto a concrete set of operational considerations.
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Blog

AI Can Be A Force For Good In Recruiting And Hiring New Employees

A challenge for rapid innovation in any industry is the ability for legal and regulatory requirements to keep pace. In the recruiting and hiring process, where AI provides aid to human decision-making and a welcome relief to managing a deluge of data, company leaders are asking themselves: How can we combine important technological innovation with a proactive approach to employment law requirements?
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Blog

A globalized CBPR framework: Peering into the future of data transfers

Last month, at the IAPP’s Privacy. Security. Risk. 2021 conference, an important moment occurred that may have been easy to miss. During a panel discussion titled “The Evolution of International Privacy Policymaking in the U.S. Government," discussing data flow issues around the world, the DOC International Trade Administration's Christopher Hoff, Deputy Assistant Secretary for Services, dropped the clearest signals about the future of ITA’s work.
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Blog

Self-Regulation Is a Tool to Mitigate Litigation

Independent industry self-regulation, when developed and implemented properly, is a powerful tool for enhancing consumer trust in business and protecting consumers. And as we emerge from the reduced trust in government wreaked by the COVID-19 pandemic, it is time for independent industry self-regulation to help solve vexing business problems. In-house counsel can play an important leadership role in those efforts.
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Podcast

The Past and Future of Privacy Accountability: Is CBPR a Model?

Listen to the latest episode of The Accountability Studio for an informative conversation on the cross-border privacy rules (CBPR) system, a voluntary framework with a global impact. BBB National Programs Director of Global Privacy Initiatives Josh Harris, and Sam Schofield, International Trade Specialist, Global Data Privacy, share their knowledge on the purpose and vision of the...
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Podcast

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode,...

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Latest Announcements

Press Release

Media Advisory: Sesame Workshop’s Michael Preston and U.S. Representative Kathy Castor to Keynote CARU 2022 Annual Conference

McLean, VA – April 26, 2022 – The Children’s Advertising Review Unit of BBB National Programs will host the virtual CARU 2022 Annual Conference May 10-11, 2022, featuring keynote speakers who will address how to create a better digital world for children and what the U.S. policy landscape looks like for the year...

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Press Release

BBB National Programs’ Privacy Watchdog Issues Compliance Warning for “Fingerprinting” Cross-App Data Collection Practices

McLean, VA – February 8, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance warning targeting “fingerprinting” of users or devices in connection with the collection or use of cross-app data. 

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Decision

Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices

McLean, VA – May 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. 

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Decision

Children’s Advertising Review Unit Recommends Jazwares Modify Misleading Ads and Product Packaging for Micro Machines; Company Agrees to Comply

McLean, VA – March 17, 2022 – The Children’s Advertising Review Unit (CARU) determined that Jazwares advertising and product packaging for Micro Machines Corvette and World of Micro Machines Playsets were likely to mislead children. CARU also determined that Jazwares’ Micro Machines Corvette...

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Events

WireWheel SPOKES Privacy Technology Conference Summer 2022

Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
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Jun 22, 2022 Virtual