BBB National Programs
All Privacy Programs
Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors.
BBB EU Privacy Shield Dispute resolution and compliance support for businesses using the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework. Children's Advertising Review Unit (CARU) Evaluating child-directed advertising and promotional materials to advance truthfulness and consistency. Digital Advertising Accountability Program Providing independent third-party enforcement of cross-industry privacy standards covering data collection and use in targeted online ads.