Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.
Global Privacy Division
In 2021, Consumer And Stakeholder Privacy Is About Defining Trust
Broadening the Definition of Express and Implicit Representation in Children’s Advertising
Status Update on Transatlantic Data Transfers: Building Bridges Takes Time
CARU’s Year in Review: Defining Kidvertising and Tackling Hot Topics Head On
The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace
Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this...
Why Teens Need Unique Privacy Protections
BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division
McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR)...
Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices
Children’s Advertising Review Unit Determines that Visual Supply Company App Is Not “Directed Primarily or Secondarily to Children”
Privacy Watchdog Brings Healthcare Company into Compliance with Ad Privacy Best Practices
National Partner Privacy Committee Meeting
CARU 2021 Annual Conference
SAVE THE DATE: PrivacyCollective 2021