Privacy Initiatives
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.
Global Privacy Division
Thought Leadership
The Next Phase of Privacy Shield
Protecting Consumer Health Data Privacy Beyond HIPAA
The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data
AI Can Be A Force For Good In Recruiting And Hiring New Employees
Latest Announcements
BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework
McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.
Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse
McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...
CARU Finds Gameloft’s Disney Getaway Blast App in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Gameloft Agrees to Corrective Actions
McLean, VA – November 1, 2022 – The Children’s Advertising Review Unit (CARU) has found Gameloft S.A. in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection. Upon receipt...
CARU Finds Tilting Point Media in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – September 7, 2022 – The Children’s Advertising Review Unit (CARU) found Tilting Point Media, owner and operator of the SpongeBob: Krusty Cook-Off app, in violation of COPPA and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection.
Resources
White Papers
Events