Privacy Initiatives

Advancing best practices and operating independent, third-party accountability and safe harbor programs to help business navigate the dynamic privacy landscape

 

In today’s digital world, businesses of all sizes and industries understand the critical need to demonstrate respect for a consumer’s privacy preferences and align their privacy practices with industry standards. But as the pace of innovation increases, technological disruption continuously exposes uncharted territory where existing regulations and standards do not yet reach.

 

The privacy initiatives at BBB National Programs help businesses demonstrate their commitment to industry standards for privacy with a focus on transparency and accountability, and monitor and enforce those standards, thereby protecting consumers in the marketplace and creating a fairer playing field for business. Where best practices do not yet exist, we work with stakeholders to craft enforceable and fair standards, backed by our decades of expertise.

 

 

 

Thought Leadership 

Blog

CARU's Tips for Parents: Safe and Efficient Holiday Shopping

2020 has been a year unlike any other. In a time of great uncertainty, facing the holidays can feel be daunting. When it comes to holiday shopping, it is safe to say that many of us will be primarily shopping online this year. To help ensure your online holiday shopping experience is safe and efficient this holiday season, the Children’s Advertising Review Unit (CARU) team has put together some tips and red flags to consider when making those all-important gift selections.
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Blog

Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
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Blog

Risky Business: A New Study Assessing Teen Privacy in Mobile Apps

Teen privacy is more at risk online than ever. The TeenAge Privacy Program (TAPP) new whitepaper, Risky Business: The Current State of Teen Privacy in the Android App Marketplace, examines how teens put themselves at risk when they engage with mobile apps.
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Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
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Blog

What Parents Need to Know About Mobile App and Device Permissions

If there is one thing most parents know, it’s that Kids. Love. Apps. But how do you determine what apps are "safe" for your child to download? If you want to evaluate an app to determine how safe your child’s data will be if they use it, let's start by understanding the permissions the app asks for.
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Blog

What the EDPB Says about Art. 49 Derogations for EU-U.S. Data Transfers

Following the Schrems II decision, all businesses that rely on EU-U.S. transfers of personal data are waiting on further guidance to determine how to meet new EU standards. One piece of this puzzle is the single transfer mechanism that has not been called into question at this time: derogations under Article 49 of the General Data Protection Regulation (GDPR).
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Podcast

Why Teens Need Unique Privacy Protections

Teens are at risk online now more than ever, and the amount of their personal data being collected is vast. Tune in to our latest podcast to hear our experts discuss the key findings from their latest whitepaper on teenage privacy in the mobile app marketplace and the privacy implications of in-app purchases and interest-based advertising (IBA).
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Podcast

All Things CCPA

After years of debate, discussion, and revisions, the California Consumer Privacy Act (CCPA) -- a law that gives consumers a wide range of rights and creates a series of obligations for businesses -- finally began enforcement on July 1st. Cobun Zweifel-Keegan, Deputy Director of BBB National Programs' Privacy Initiatives, joined Julian Flamant, Associate at Hogan Lovells US LLP, and Heather Federman VP of Privacy and Policy at...
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Latest Announcements

Press Release

BBB National Programs Adds New Senior Leadership in Privacy Initiatives and Human Resources and an Attorney to NAD

McLean, VA – November 2, 2020 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced new additions to the organization’s senior leadership team that will deepen its bench in privacy, human resources, and...
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Press Release

Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices

Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today issued a report detailing...
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Decision

Privacy Watchdog Brings Suite of Utility Apps into Compliance with Digital Ad Privacy Best Practices

Arlington, VA – October 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for Belarus-based app publisher BPMobile. DAAP found that the app was authorizing third-party adtech companies to collect device...
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Decision

CARU Determines Social Media Platform Discord Complies with COPPA and CARU Guidelines with Proper Protections for Children Under 13

New York, NY – October 6, 2020 – The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, determined that Discord Inc. is not an online service directed to children as defined by Children’s Online Privacy Protection Act (COPPA) and CARU’s Guidelines for...
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Events

Deal or No Deal: How Brexit Could Affect Data Adequacy

BBB National Programs Speaker: Cobun Zweifel-Keegan, Deputy Director, Privacy Initiatives
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Dec 08, 2020 Virtual

CARU Conference: Virtual Series

CARU- Now, Then and Looking Forward: Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the or ...
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Dec 08, 2020 Virtual