Privacy Initiatives

Advancing best practices and operating independent, third-party accountability and safe harbor programs to help business navigate the dynamic privacy landscape

In today’s digital world, businesses of all sizes and industries understand the critical need to demonstrate respect for a consumer’s privacy preferences and align their privacy practices with industry standards. But as the pace of innovation increases, technological disruption continuously exposes uncharted territory where existing regulations and standards do not yet reach.

The privacy initiatives at BBB National Programs help businesses demonstrate their commitment to industry standards for privacy with a focus on transparency and accountability, and monitor and enforce those standards, thereby protecting consumers in the marketplace and creating a fairer playing field for business. Where best practices do not yet exist, we work with stakeholders to craft enforceable and fair standards, backed by our decades of expertise.