Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.
Global Privacy Division
The Next Phase of Privacy Shield
Protecting Consumer Health Data Privacy Beyond HIPAA
The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data
AI Can Be A Force For Good In Recruiting And Hiring New Employees
BBB National Programs’ Privacy Watchdog Issues Compliance Warning Regarding Consent for Interest-Based Advertising
McLean, VA – June 21, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance warning against the practice of inferring consent from a consumer’s passive use of a product or service following a notice of interest-based advertising (IBA).
Media Advisory: Sesame Workshop’s Michael Preston and U.S. Representative Kathy Castor to Keynote CARU 2022 Annual Conference
McLean, VA – April 26, 2022 – The Children’s Advertising Review Unit of BBB National Programs will host the virtual CARU 2022 Annual Conference May 10-11, 2022, featuring keynote speakers who will address how to create a better digital world for children and what the U.S. policy landscape looks like for the year...
Moose Toys Discontinues its Fail Fix Dolls Advertising to Comply with Children’s Advertising Review Unit Guidelines on Negative Social Stereotypes
McLean, VA – August 10, 2022 – The Children’s Advertising Review Unit (CARU) has determined that Moose Toys product advertising to children for its Fail Fix Total Makeover Dolls failed to comply with CARU’s Advertising Guidelines, specifically a provision stating that advertising should not...
Children’s Advertising Review Unit Finds Firefly Games in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – August 2, 2022 – The Children’s Advertising Review Unit (CARU) of BBB National Programs has found Firefly Games, owner and operator of the LOL Surprise! Room Makeover app, in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s...