Privacy Initiatives

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace


Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.

 

BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.

 

Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability. 

 

To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.

 

 

 

 

 

 

Global Privacy Division

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and Privacy Shield, bridging gaps between divergent privacy and data protection regimes. 

 

Thought Leadership 

Blog

CARU's Tips for Parents: Safe and Efficient Holiday Shopping

2020 has been a year unlike any other. In a time of great uncertainty, facing the holidays can feel be daunting. When it comes to holiday shopping, it is safe to say that many of us will be primarily shopping online this year. To help ensure your online holiday shopping experience is safe and efficient this holiday season, the Children’s Advertising Review Unit (CARU) team has put together some tips and red flags to consider when making those all-important gift selections.
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Blog

Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
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Blog

Risky Business: A New Study Assessing Teen Privacy in Mobile Apps

Teen privacy is more at risk online than ever. The TeenAge Privacy Program (TAPP) new whitepaper, Risky Business: The Current State of Teen Privacy in the Android App Marketplace, examines how teens put themselves at risk when they engage with mobile apps.
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Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
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Blog

What Parents Need to Know About Mobile App and Device Permissions

If there is one thing most parents know, it’s that Kids. Love. Apps. But how do you determine what apps are "safe" for your child to download? If you want to evaluate an app to determine how safe your child’s data will be if they use it, let's start by understanding the permissions the app asks for.
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Blog

What the EDPB Says about Art. 49 Derogations for EU-U.S. Data Transfers

Following the Schrems II decision, all businesses that rely on EU-U.S. transfers of personal data are waiting on further guidance to determine how to meet new EU standards. One piece of this puzzle is the single transfer mechanism that has not been called into question at this time: derogations under Article 49 of the General Data Protection Regulation (GDPR).
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Latest Announcements

 

 

Events

Data Protection Day 2021: Personal data protection as a mainstay to relaunch a National Strategy for Cybersecurity

BBB National Programs Speaker: Josh Harris, Director, Global Privacy Initiatives, BBB National Programs
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Jan 28, 2021 Virtual

Trust and Trustworthiness in the Tech Sector

BBB National Programs Speaker: Cobun Zweifel-Keegan, Deputy Director, Privacy Initiatives, BBB National Programs
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Feb 10, 2021 Virtual

CARU 2021 Annual Conference

The CARU 2021 Virtual Conference, hosted by BBB National Programs’ Children’s Advertising Review Unit (CARU), convenes child-directed advertising and children’s privacy experts to help you learn how t ...
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Jun 08, 2021 Virtual