BBB Industry Research Series - AIRLINES

Inspired by recent events and new realities in the marketplace, and in keeping with the BBB mission to advance marketplace trust, the idea behind the BBB Industry Series was born. This report will provide a snapshot of BBB-exclusive industry data for thought leaders, provide an industry benchmark, and serve as a resource to educate consumers. The airline industry is the first of several industries that will be explored in the BBB Industry Research Series.


More information on this series.


2017 BBB Trust Sentiment Index℠ (TSI)

The 2017 BBB Trust Sentiment Index℠ (TSI) ia a new standard for measuring consumer trust. When dealing with a business for the first time, do consumers tend to start with trust OR do businesses need to earn their trust before they engage? How is trust gained and lost along the customer journey? In this report, we take a deeper look at the trust sentiment that drives consumers’ marketplace decisions.

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5 Steps to Better Business Cybersecurity Guide

The 5 STEPS TO BETTER BUSINESS CYBERSECURITY, based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework, represent an approach that applies to the specifics of your business, helping you understand how best to identify and protect your business’s vital data and technology assets, and how to detect, respond to and recover from a cybersecurity incident.


2016 BBB Scam Tracker Annual Risk Report

The BBB Scam Tracker Annual Risk Report provides insight into the top scams of 2016, including risk ratings from the new BBB Scam Risk Index– a three-dimensional measure of scam risk based on the intersection of exposure, susceptibility, and monetary loss.


Improve Your Digital IQ

The majority of Americans today are hooked on the Internet. People in all walks of life are going to their computers and smartphones to get the news and entertainment they want, share stuff with friends, shop, and find answers to their questions. Digital proficiency is critical.