Inspired by recent events and new realities in the marketplace, and in keeping with the BBB mission to advance marketplace trust, the idea behind the BBB Industry Series was born. This report will provide a snapshot of BBB-exclusive industry data for thought leaders, provide an industry benchmark, and serve as a resource to educate consumers. The airline industry is the first of several industries that will be explored in the BBB Industry Research Series.
The 2017 BBB Trust Sentiment Index℠ (TSI) ia a new standard for measuring consumer trust. When dealing with a business for the first time, do consumers tend to start with trust OR do businesses need to earn their trust before they engage? How is trust gained and lost along the customer journey? In this report, we take a deeper look at the trust sentiment that drives consumers’ marketplace decisions.
The goal of this new and expanded research initiative is to gauge cybersecurity risks for small to mid-sized businesses and better define the barriers to putting cybersecurity programs in place. While an outgrowth of the 2016 research, the 2017 report incorporates new methodology, a broader representation of respondents, and additional survey questions.
The 5 STEPS TO BETTER BUSINESS CYBERSECURITY, based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework, represent an approach that applies to the specifics of your business, helping you understand how best to identify and protect your business’s vital data and technology assets, and how to detect, respond to and recover from a cybersecurity incident.
The goal of this research initiative is to gauge cybersecurity risks for small to mid-sized businesses and better define the barriers to putting cybersecurity programs in place.
BBB surveyed accredited businesses across the U.S. to find out why BBB accreditation is important to them and how it impacts their business.
BBB surveyed accredited businesses across Canada to find out why BBB accreditation is important to them and how it impacts their business.
The BBB Scam Tracker Annual Risk Report provides insight into the top scams of 2016, including risk ratings from the new BBB Scam Risk Index– a three-dimensional measure of scam risk based on the intersection of exposure, susceptibility, and monetary loss.
Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education
In 2016, CBBB published a research paper on “The Invulnerability Illusion,” with surprising new insights into who is most likely to get scammed, and how most of us underestimate our vulnerability to cons and fraud.
The majority of Americans today are hooked on the Internet. People in all walks of life are going to their computers and smartphones to get the news and entertainment they want, share stuff with friends, shop, and find answers to their questions. Digital proficiency is critical.
In this research study, BBB surveyed consumers across the U.S. to learn how BBB trustmarks impact their purchasing decisions.
In this research study, BBB surveyed consumers across Canada to learn how BBB trustmarks impact their purchasing decisions.