Contact Us

The Better Business Bureau has been working with consumers, businesses, and government agencies to build stronger business communities across North America. The self-regulation programs we administer with support from industry sponsors and corporate partners are instrumental in helping BBB deliver on its mission to advance marketplace trust.

If you are interested in supporting the BBB mission and want to learn more about our programs, please contact the appropriate person.



Juan Herrera, National Director, Dispute Resolution Programs, jherrera (at)

Children’s Advertising Review Unit (CARU)

Dona J. Fraser, Director, djfraser (at)

Children’s Confection Advertising Initiative (CCAI)

CCAI Team,

Children’s Food and Beverage Advertising Initiatve (CFBAI)

Maureen Enright, Deputy Director, Children’s Food and Beverage Advertising Initiative, menright (at)

BBB Cybersecurity

Bill P. Fanelli, CISSP|Chief Security Officer, bfanelli (at)

Dispute Resolution

Dispute Resolution Team, contactdr (at)

Electronic Retailing Self-Regulation Program (ERSP)

Peter Marinello, Director, pmarinello(at)

Online Interest-Based Advertising Accountability Program

Jon Brescia, Director, Adjudications and Technology, jbrescia (at)

National Advertising Division (NAD)

Laura Ulrich Brett, Director, lbrett (at)

National Partner Program

Ryan Keedy, Director, National Partner Sales, CBBB, rkeedy(at)

BBB Institute for Marketplace Trust

Genie Barton, President of BBB Institute for Marketplace Trust, gbarton (at)

BBB Wise Giving Alliance

Bennett Weiner, WGA COO, bweiner (at)