BBB National Programs

All Privacy Programs

Privacy: What, Why, Who


Data privacy is a critical topic in today’s digital world. Even as business leaders have grown to understand the need to demonstrate genuine respect for consumers’ privacy preferences, they have also realized that they cannot earn consumer trust on their own. BBB NP’s privacy programs—BBB EU Privacy Shield, Children’s Advertising Review Unit, and Digital Advertising Accountability Program—serve a crucial role for those businesses that wish to “walk the talk” on privacy practices. Each of these programs focuses on different facets of privacy, with the common goal of helping businesses hold themselves accountable as they align their practices with privacy standards, from COPPA to Privacy Shield to the DAA Self-Regulatory Principles Keep reading for more information and insights from the cutting edge of the evolving privacy conversation.

Organizational Impact



Compliance Assistance


Dispute Resolution

Safe Harbors

News & Blog


NAD Finds Certain Madame Ovary Dietary Supplement Claims Supported

New York, NY – September 24, 2020 – NAD determined that Goop, Inc. supported qualified claims relating to the ability of certain ingredients in its Madame Ovary dietary supplement to provide nutritional support for physical and emotional symptoms of women who are approaching, in, or just past menopause, but recommended modifications to a claim...

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NAD Refers Mask, LLC to FTC After Company Declines to Comply with Recommendations for Spotless Blemishes & Oily Skin Soothing CBD Sheet Mask

New York, NY – September 24, 2020 – The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Mask, LLC to the Federal Trade Commission (FTC) for review after the company declined to comply with NAD’s recommendations to discontinue the...
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Defining 'Child-Directed' and Addressing New Technology: Discussing COPPA Updates at CARU 2020

On September 22, the 2020 CARU Conference kicked off the Fall Series with a keynote from the Federal Trade Commission’s (FTC)'s Peder Magee, and Phyllis Marcus, a Partner at Huton Andrews Kurth and one of the original authors of the Children's Online Privacy Protection Act (COPPA).
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What Parents Need to Know About Mobile App and Device Permissions

If there is one thing most parents know, it’s that Kids. Love. Apps. But how do you determine what apps are "safe" for your child to download? If you want to evaluate an app to determine how safe your child’s data will be if they use it, let's start by understanding the permissions the app asks for.
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Upcoming Events

CARU Food Supporter Council Meeting

On November 13, 2019, CARU will hold its inaugural Food Supporter Council meeting at McDonald’s HQ in Chicago, IL
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Nov 13, 2019 Chicago

NAD Fast-Track Process Workshop - New York and Washington, D.C.

Jan. 23, 2020: National Advertising Division (NAD) is planning to develop a fast-track process to more efficiently handle certain types of online and social media advertising disputes. BBB National Pr ...
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Jan 23, 2020

Data Privacy Day 2020

Jan. 28, 2020: Data Privacy Day is an international event to encourage individuals and businesses to build a culture of privacy and safeguard data.
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Jan 28, 2020

Hot Topics in Advertising and Privacy Law - Chicago

Jan. 29, 2020: Join us for a small group conversation on current trends and what is coming on the horizon in advertising and privacy law, including: hot issues at the FTC and National Advertising Div ...
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Jan 29, 2020 Chicago