Leadership

Eric D. Reicin joined BBB National Programs as President and Chief Executive Officer in 2019 and serves as a member of the organization’s Board of Directors.

The home of independent industry self-regulation in the United States, nonprofit BBB National Programs oversees more than twenty national industry self-regulation programs that have been helping enhance consumer trust in business for more than 50 years.

Under Eric’s leadership, BBB National Programs fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution, and other programs. BBB National Programs’ industry self-regulation and dispute resolution programs include the National Advertising Division (NAD), National Advertising Review Board (NARB), Data Privacy Framework, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (DAAP), RMAI Services, Class Action Settlement Program, Center for Industry Self-Regulation (CISR) (501(c)(3)) and its Self-Regulation Incubator, CBPR Privacy Programs, VPP Privacy Programs, Teenage Privacy Program (TAPP), and the Coalition for Better Advertising Dispute Resolution Program.

Also under Eric’s leadership, BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in teen-directed marketing, technology, AI, and other emerging areas.

Eric also serves as President and CEO of BBB National Programs' Charitable Foundation, the Center for Industry Self-Regulation (501(c)(3)). In this role, he is leading efforts to incubate new industry self-regulation programs, promote academic research of industry self-regulation, and promote the development of higher education coursework on industry self-regulation. Industry self-regulation is a form of “soft law” that bridges the gap between corporate compliance programs and the “hard law” of government regulation/laws. Under Eric’s leadership, the Center for Industry Self-Regulation is demonstrating how successful industry self-regulation systems create and deploy dynamic industry standards to reflect a market landscape that evolves faster than law and regulation. Eric recently spearheaded an effort with large corporations to incubate an industry self-regulation program focused on Principles for Trustworthy AI in Recruiting and Hiring.

Eric is a senior corporate and legal executive with over 30 years of experience assisting publicly traded and private companies and other organizations grow, manage transformational change, and weather regulatory and public scrutiny. Eric is also a creative business thinker and connector and has founded several national and local executive legal networks to share best practices and improve company and association performance.

Before joining BBB National Programs, Eric served as Vice President, General Counsel, and Corporate Secretary for MorganFranklin Consulting, LLC and MorganFranklin, LLC, a global management consulting firm and government contractor (DOD and civilian). He also led MorganFranklin’s Corporate Investigations & Dispute Solutions consulting practice. Eric’s strategy and execution work in MorganFranklin’s transformation from founder owned to an LLC with minority management ownership to an ESOP led to his recognition as the Association of Corporate Counsel – NCR Outstanding Chief Legal Officer in 2016. Vaco (backed by Olympus Partners) acquired MorganFranklin in July 2019.

Eric previously served as Senior Vice President and Deputy General Counsel at Sallie Mae, then a Fortune 500 diversified financial services company (NASDAQ: SLM). He spent 14 years working closely with the Board of Directors and senior executive management during times of transformational change, senior executive turnover, negative press, government investigations and class action litigation, financial uncertainty, and regulatory scrutiny. He also successfully led a large team of attorneys, compliance personnel, and professionals based in six cities. Several of Eric’s former deputies at Sallie Mae now serve as general counsel at publicly traded and private companies.

Eric is known in the marketplace for developing talent and building coalitions. His successes include identifying, cultivating, and sponsoring individuals along the journey to CEO, general counsel, and other senior executive positions. He also advises senior executives and general counsels as they work through complex crisis situations and transformational changes.

Eric served a six-year term on the global board of the Association of Corporate Counsel, which has a presence in 85 countries. Eric previously served as president of the Association of Corporate Counsel - NCR, the largest regional in-house bar association. Eric served as the 2016-2019 co-chair of the D.C. General Counsels Club. He recently served on the advisory board of the Georgetown University Law Center CCI and is an emeritus member of the Board of Directors of the American Employment Law Council (AELC). Eric also served from 2019-2023 as Chair of the Cosmos Club Retirement and Employee Benefits Committee in Washington DC.  Eric is a Fellow of The College of Labor and Employment Lawyers. In 2019, Legal 500 named Eric to the General Counsel Powerlist – United States. Throughout his career, Reicin has written and spoken on the intersection of technology and the workplace, and more recently in the use of artificial intelligence (AI).

Eric served as the chair of the Executive Leadership Team for the 27th and 28th Lawyers Have Heart 10K/5K benefiting the American Heart Association and serves on its Executive Leadership Team.

Eric is a member of the CNBC CEO Council, Forbes Nonprofit Council, the Economic Club of DC, and The Cosmos Club (DC).

Vickie McCormick, CPA, CGMA, is Chief Financial Officer and Chief Operating Officer of BBB National Programs. In these roles, she serves as a member of the BBB National Programs executive leadership team and is responsible for all of BBB National Programs’s financial activity, as well as the successful execution of organizational operations. 

Ms. McCormick has served the not-for-profit community for over three decades, during which she has supported organizations ranging in size from $1 million to over $380 million in revenue. With 35 years of experience as a CPA, Ms. McCormick’s areas of expertise include in-house financial management, operations leadership, auditing, and accounting consulting. In addition, she has served on various boards throughout her career, including as chair of N Street Village. She currently serves as a financial consultant to the Board of Trustees of Gordon Research Conferences based in Rhode Island. 

Ms. McCormick received her Bachelor of Science degree in accounting, graduating Magna Cum Laude from the Virginia Polytechnic Institute and State University. She is a member of the American Institute of Certified Public Accountants and the Greater Washington Society of Certified Public Accountants. 

Mary joined BBB National Programs in February 2020 as the Executive Vice President, Policy.  

Before joining BBB National Programs, Mary directed the Federal Trade Commission’s (FTC) Division of Advertising Practices, enforcing truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, medical devices, alcohol, tobacco, and broadband. She also examined social media and digital technology marketing practices. Her investigations and law enforcement actions in this area helped create new policy and standards that are now used to govern influencer marketing, native advertising, and privacy cases.  

Mary held several management positions at the FTC and served as an advisor to a commissioner and two directors of the Bureau of Consumer Protection. During her government career, she received several awards for her work including the Meritorious Executive Rank Award from President Obama for accomplishments in the management of U.S. government programs and the FTC Chairman’s Award for the Commission’s 2000 Media Violence Study and Report.  

Before joining the FTC, Engle practiced law with a firm in Washington, D.C. She is a graduate of Harvard University and received her J.D. from the University of Virginia.

Amy joined BBB National Programs in June 2024 as General Counsel. In this role, Amy is a member of the organization’s Executive Leadership team and responsible for providing strategic legal advice to the organization. Amy is a results-driven legal advisor and thought partner with approximately 20 years of broad-based experience.  

Prior to joining BBB National Programs, Amy was most recently a partner at the law firm of Kaleo Legal, where her practice included providing fractional general counsel services and advising clients across a wide array of practice areas.  Before joining Kaleo Legal, Amy established and built out the legal function at CustomInk, LLC, an e-commerce company, where she remained for a decade handling all of the company’s legal matters.  Earlier in her career and following the completion of a judicial clerkship, Amy was a corporate attorney at the international law firms of Morrison & Foerster LLP and Cooley LLP, where she counseled private and public companies across a range of industries, with her practice having an emphasis on mergers and acquisitions. 

Harley Bledsoe is Chief Information Officer of BBB National Programs. In this role, Mr. Bledsoe is responsible for all BBB National Programs information technology (IT) operations, including the infrastructure, development, strategy, security, and execution of organization-wide technology.  

Mr. Bledsoe has over 30 years of experience in IT leadership, and specializes in team development, contract negotiations, engineering, telephony, security, and service management delivery. He is also a decorated combat veteran of the U.S. Navy, having proudly served his country for 12 years on active duty. He began his IT career in the naval intel operations community, where he supported and managed classified communications and tactical information technology. Following his naval career, Mr. Bledsoe transferred to the civilian sector, where he has found success leading IT teams for several large companies and organizations, including the American Petroleum Institute, where he served as IT Director until he joined BBB NP in 2016.  

Mr. Bledsoe is a native of Loudon, Tennessee, and an active member of numerous veteran advocacy groups, including the American Legion and Veterans of Foreign Wars.

Jim Boyle joined BBB National Programs in March 2020 as Chief Marketing and Communications Officer.  

Jim has a long track record of success in political and corporate messaging; trade association positioning; media, investor and government relations; and integrated marketing communications.  

Prior to joining BBB National Programs, Jim and his wife, Kellie Boyle, launched Boyle Public Affairs (BPA) in 2010.  BPA has served more than 50 clients since then, including trade associations and non-profit organizations such as the American Seed Trade Association, the RV Industry Association, and the American Productivity and Quality Center.  Kellie continues to run the firm, with long-time clients also including NHK WORLD – JAPAN and the US Commission on International Religious Freedom. 

A frequent source for stories on higher education issues, Jim became a recognized expert on education technology, finance and politics as president of College Parents of America from 2003 – 2010 and as vice president of brand marketing and corporate communications at Sallie Mae from 2000 - 2003. 

Concurrent to his College Parents of America role, Jim served as management supervisor at LMO Advertising, Inc., where he oversaw the mid-Atlantic region’s biggest advertising account: the $90 million per year Army National Guard recruitment contract.  Jim and his team pioneered advertising through such then-innovative channels as text messages, mobile apps, online search, music videos and short-film movie theater promotions. 

Throughout the 1990’s, Jim served as Senior Vice President, Corporate Communications for Discovery Communications, Inc., during a time of rapid domestic and international growth (from an asset value of less than $100 million to greater than $1.2 billion). There he headed both internal and external communications, as well as global channel marketing, greatly contributing to the reputation management success of what became the world’s most respected media brand, Discovery Channel. 

In the late 1980s, as employee #17 at CNBC, Jim created the corporate communications and community relations function for NBC’s first venture into cable television.  This role came about following Jim’s service as director of programming publicity at the National Cable TV Association. 

Jim began his career as a press secretary on Capitol Hill, where he served as chief spokesperson for two members of Congress – Don Clausen of California and Frank Wolf of Virginia. A native of Detroit, Jim holds a B.S. in Communications from Northwestern University, where he was a National Merit Scholar. 

Amy J. Clark joined BBB National Programs in November 2020 as Chief Human Resources Officer.  

Ms. Clark is a seasoned strategic Human Resources leader with over 20 years’ experience creating people solutions that drive business outcomes. She served most recently as Vice President, Talent Management at Sallie Mae. During Clark’s 15 years at Sallie Mae, she held several human resources leadership roles, bringing to BBB National Programs strategic and operational expertise in HR, managing the people side of organizational change. 

Ms. Clark has a passion for building teams and functions to increase organization, team and individual effectiveness. Most recently, she has developed practices that cover succession management, talent assessment & development, talent acquisition, and had the privilege to deliver meaningful management and leadership development programs. Ms. Clark places value in connection, transparency, authenticity, and empathy. 

Dona J. Fraser is a leading privacy expert with a passion for building creative solutions to business problems. As the Senior Vice President, Privacy Initiatives for BBB National Programs, Ms. Fraser oversees the strategic development, implementation, and ongoing efforts of the organization’s privacy programs, activities, and services. Ms. Fraser provides a deep understanding of the complexities of privacy issues and the marketplace challenges facing advertisers and brings extensive experience in the self-regulation space with a track record of helping companies do the right thing.   

Since joining BBB National Programs in 2017, Ms. Fraser has been instrumental in driving progress forward in a variety of organizational programs and initiatives, including leading the organization’s first ever PrivacyCollective Roundtable, an event that brought together privacy experts to discuss current privacy issues facing the marketplace and craft solutions. She has also overhauled and expanded services provided by BBB National Programs’ Children’s Advertising Review Unit (CARU), growing membership and nearly doubling participant numbers for the CARU COPPA Safe Harbor program— the first FTC-approved Safe Harbor program.  

Before joining BBB National Programs, Ms. Fraser served as Vice President, Privacy Certified for the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry, for ten years. In this role, Ms. Fraser was responsible for providing hands-on assistance to participating companies on development of data collection and privacy practices to meet ESRB standards. She also crafted privacy best practices in several areas including mobile apps, downloadable games, short-form privacy policies, behavioral advertising and social networking. Prior to ESRB, Ms. Fraser served as a Director of Business and Legal Affairs for music labels at BMG/Sony Music in New York.

Phyllis Hurwitz Marcus serves as Vice President, BBB National Programs’ National Advertising Division.

In this role, Marcus leads a team of attorneys and professionals at BBB National Programs’ National Advertising Division holding national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative.

The National Advertising Division and its appellate body, the National Advertising Review Board, were founded in1971 as a system of independent industry self-regulation to build consumer trust in advertising and support fair competition in the marketplace. Through its work, thousands of misleading advertising claims have been removed from the marketplace and the National Advertising Division’s case decisions represent the single largest body interpreting advertising law in the country.

Recognized as a Leader in Advertising: Transactional & Regulatory by Chambers USA (2021-2024), one of the Top 10 Advertising: Transactional & Regulatory Lawyers in the USA, Business Today (2023), and a Media and Advertising Law Trailblazer by The National Law Journal (2023), Marcus comes to BBB National Programs from Hunton Andrews Kurth, LLP, where as a Washington, DC-based partner she led the firm’s Advertising Compliance and Counseling team, focusing her practice on understanding and meeting the clients’ advertising needs, from the initial development of a claim to its ultimate defense in the marketplace. Marcus also led the Children’s Privacy practice at Hunton.

Prior to joining Hunton in 2015, Marcus served for 17 years at the FTC, where she was Chief of Staff for Advertising Practices and leader of the FTC’s children’s privacy regulatory and enforcement program. While at the FTC, Marcus oversaw the agency’s advertising workload; led investigations into deceptive health and safety claims, product endorsements, and disclosures; and handled congressional testimony regarding FTC advertising initiatives. 

Marcus is a frequent author and sought-after speaker on advertising and children privacy issues, including their intersection with other areas of law, such as the internet and social media, and the metaverse and AI. She has spoken at conferences across the country and been interviewed numerous times by media outlets.

Marcus is a magna cum laude graduate of the University of Pennsylvania and earned her juris doctorate, cum laude, from the University of Michigan Law School.  Earlier in her career, she clerked for the Honorable John C. Eldridge of the Supreme Court of Maryland, was a litigation associate at a major law firm, and legal director for a prominent foundation. 

A veteran of the U.S. Navy, Juan Herrera currently serves as Vice President of Dispute Resolution Programs for BBB National Programs. In this role, Mr. Herrera oversees BBB AUTO LINE®, the largest automotive warranty dispute resolution program in the United States and one of BBB National Programs’ flagship products, and is responsible for budgeting, planning, organizing, and managing the strategy for the Dispute Resolution Division. He strives to deliver continual improvement of the division’s existing programs and also leads in the design and development of new programs for industries or manufacturers in need of a neutral, cost effective, and efficient out-of-court dispute resolution process. This includes working with manufacturers to analyze and identify areas where dispute resolution will be beneficial for their businesses and their customers.  

Mr. Herrera has served in various roles within BBB AUTO LINE® since joining BBB National Programs in 1994 (formerly the Council of Better Business Bureaus). In these different roles, he was involved in all functions of administering the dispute resolution programs and gained valuable experience in the mediation and arbitration processes from every angle. This experience allowed him to step comfortably into a director role, which eventually led to his appointment as a vice president within the organization. In addition to his executive responsibility for today’s BBB AUTO LINE®, Mr. Herrera continues to further his education and knowledge of dispute resolution by participating in numerous alternative dispute resolution training programs. 

While serving in the U.S. Navy, Mr. Herrera was a hospital corpsman, including a tour of duty in the Southeast Asia Theater during Desert Shield and Desert Storm. Upon leaving the military, Mr. Herrera received a BA in international relations from the School of International Service at the American University in Washington, DC. He currently lives in suburban Maryland, outside of the Nation’s Capital.

Peter C. Marinello is a Vice President at BBB National Programs. In this role, he serves as Director of BBB National Programs' Direct Selling Self-Regulatory Council (DSSRC), a national advertising self-regulation program for the direct selling industry. Mr. Marinello has over 25 years of experience in advertising self-regulation, starting as a staff attorney at the Council of Better Business Bureaus—now BBB National Programs—National Advertising Division (NAD) in March of 1993, and later becoming NAD Associate Director in 1998. 

Mr. Marinello has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy, and financial services, and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also authored a number of articles regarding advertising self-regulation in various trade publications. 

Prior to joining BBB National Programs, Mr. Marinello practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York, as well as Nassau and Suffolk counties, and is also admitted to New York’s Southern and Eastern District Courts of the United States. Mr. Marinello received his bachelor's degree at New York University and is a graduate of St. John's University School of Law. Mr. Marinello has been a member of the New York State Bar since 1988. 

Daniel Range leads BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI), a voluntary advertising self-regulation program that sets standards for food advertising to children. In this role, Mr. Range also leads CFBAI’s sister program, the Children’s Confection Advertising Initiative (CCAI), a similar pledge program designed for small-to-medium sized confectionary companies.  

Before joining CFBAI, Mr. Range was an attorney for BBB National Programs’ National Advertising Division (NAD). Prior to his time with BBB National Programs, he served for nearly fourteen years as in-house counsel at public and private consumer packaged goods companies where he provided legal guidance on commercial, regulatory, and intellectual property matters, including brand marketing. In his in-house role, Mr. Range served as marketing counsel for many national and international brands in product categories ranging from confectionary to tobacco products to sports collectibles.

Dr. Divya Sridhar is the Vice President, Global Privacy Initiatives & Operations at BBB National Programs. Her portfolio encompasses the design, development, and launch of multiple industry self-regulation programs, including the Global Privacy Division’s Cross Border Privacy Rules (CBPR) program and the EU-U.S. Data Privacy Framework Services program, the Digital Advertising Accountability Program, the Digital Health Privacy Program, and the TeenAge Privacy Program. 

Sridhar is a seasoned leader focused on data privacy and emerging technology policies at the international, federal, and state level. In previous roles, Divya served in numerous capacities at think tanks, private companies, and nonprofits leading government affairs and policy work, specializing across the health and education technology sectors. She has written books and authored publications in the fields of tech, privacy, and public policy. 

She holds a Ph.D. and a Master’s degree in Public Policy and a Bachelor’s degree in Finance.

After a successful tenure as Vice President of Membership at the Direct Selling Association (DSA), Nancy M. Burke embarks on a new chapter at BBB National Programs. In her role as Vice President, National Partners and Business Development, Nancy brings her wealth of experience to the table of working with industry wide self-regulation, having worked with the BBB-National Programs to launch the Direct Selling Self-Regulatory Council (DSSRC) in 2019.

As a part of the more than 100 year old trade association that represents companies selling person-to-person away from a fixed retail location with an independent contractor salesforce, Nancy has been a key figure for more than 20  years. Her past roles, including Senior Director and Membership Director at DSA, have equipped her with a deep understanding of the channel.

Nancy’s career is marked by numerous achievements and recognitions. She was awarded the "Trending Forty" Association Innovator in 2017 by DCA Live and was Membership Professional Advisory Council Chair in 2020 for the American Society of Association Executives (ASAE). A graduate of the University of Virginia, she earned ASAE’s Certified Association Executive (CAE) designation in 2008. Nancy received a Certificate of Achievement from Rollins College in 2020 for Strategic Optimization: Empowering Direct Selling Executives and completed the Direct Selling Compliance Professional Certification (DSCP-CP) in 2021.

Howard J. Smith is the Executive Director, Center for Industry Self-Regulation. Howard joined BBB National Programs in 2019 as Deputy Director, Direct Selling Self-Regulatory Council (DSSRC) and for the last year he has led the RMAI Services program. 

Prior to joining DSSRC, Howard was a commercial counselor and litigator in private practice handling complex matters across a broad array of subject matters including false advertising disputes, intellectual property, and bankruptcy matters. Howard has substantial first and second chair trial experience as well as experience counselling a wide variety of commercial clients. Howard’s notable achievements for varied clients include successfully arguing an appeal to the Second Circuit for a Fortune 200 client, winning two breach of contract trials in New York state court, winning a defense verdict in a two-week jury trial in California state court, obtaining dismissal of all claims against his client in a “bet the company” advertising and trademark dispute, and favorably resolving as co-counsel seven litigations arising from real estate investments in excess of $1 billion. Howard also has significant experience in advertising disputes before the National Advertising Division (NAD) of BBB National Programs and with consumer perception surveys in both NAD and Lanham Act matters. 

Howard earned his JD from the St. John’s University School of Law.