Leadership

Eric D. Reicin joined BBB National Programs as President and Chief Executive Officer in 2019 and serves as a member of the organization’s Board of Directors. 
 
The home of independent industry self-regulation in the United States, nonprofit BBB National Programs oversees more than twenty national industry self-regulation programs that have been helping enhance consumer trust in business for more than 50 years. 

Vickie is Chief Financial Officer and Chief Operating Officer of BBB National Programs. In these roles, she serves as a member of the BBB National Programs executive leadership team and is responsible for all of BBB National Programs’ financial activity, as well as the successful execution of organizational operations.  

Mary joined BBB National Programs in February 2020 as the Executive Vice President, Policy. Before joining BBB National Programs, Mary directed the Federal Trade Commission’s (FTC) Division of Advertising Practices, enforcing truth-in-advertising principles for national advertising matters. She also examined social media and digital technology marketing practices.  

Amy joined BBB National Programs in June 2024 as General Counsel. In this role, Amy is a member of the organization’s Executive Leadership team and responsible for providing strategic legal advice to the organization. Amy is a results-driven legal advisor and thought partner with approximately 20 years of broad-based experience. 

Harley is Chief Information Officer of BBB National Programs and is responsible for all BBB National Programs information technology (IT) operations. Mr. Bledsoe has over 30 years of experience in IT leadership, and specializes in team development, contract negotiations, engineering, telephony, security, and service management delivery. 

Jim joined BBB National Programs in March 2020 as Chief Marketing and Communications Officer. Jim has a long track record of success in political and corporate messaging; trade association positioning; media, investor and government relations; and integrated marketing communications.

Amy joined BBB National Programs in November 2020 as Chief Human Resources Officer.  Ms. Clark is a seasoned strategic Human Resources leader with over 20 years’ experience creating people solutions that drive business outcomes.

Dona is a leading privacy expert with a passion for building creative solutions to business problems. As the Senior Vice President, Privacy Initiatives for BBB National Programs, Ms. Fraser oversees the strategic development, implementation, and ongoing efforts of the organization’s privacy programs, activities, and services.

Phyllis serves as Vice President, BBB National Programs’ National Advertising Division. 
 
In this role, Marcus leads a team of attorneys and professionals holding national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative. 

A veteran of the U.S. Navy, Juan is Vice President, Dispute Resolution Programs for BBB National Programs, overseeing BBB AUTO LINE®, the largest automotive warranty dispute resolution program in the United States. Juan is responsible for budgeting, planning, organizing, and managing the strategy for the Dispute Resolution Division.

Peter is Vice President of BBB National Programs' Direct Selling Self-Regulatory Council (DSSRC), a national advertising self-regulation program for the direct selling industry. Mr. Marinello has over 25 years of experience in advertising self-regulation, has written over 1,500 self-regulatory decisions, and has spoken on behalf of advertising self-regulation at conferences and seminars throughout the country.

Daniel leads BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI), a voluntary advertising self-regulation program that sets standards for food advertising to children. In this role, Mr. Range also leads CFBAI’s sister program, the Children’s Confection Advertising Initiative (CCAI), a similar pledge program designed for small-to-medium sized confectionary companies.

Divya is the Vice President, Global Privacy Initiatives & Operations at BBB National Programs. Her portfolio encompasses the design, development, and launch of multiple industry self-regulation programs. Divya is a seasoned leader focused on data privacy and emerging technology policies at the international, federal, and state level.

Following a successful tenure at the Direct Selling Association (DSA), Nancy is Vice President, National Partners and Business Development at BBB National Programs. Nancy brings her wealth of experience to the table of working with industry wide self-regulation, having worked with BBB National Programs to launch the Direct Selling Self-Regulatory Council (DSSRC) in 2019. 

Howard is the Executive Director of BBB National Programs 501(C)(3) Charitable Foundation, the Center for Industry Self-Regulation. Howard joined BBB National Programs in 2019 as Deputy Director, Direct Selling Self-Regulatory Council (DSSRC) and for the last year he has led the RMAI Services program.