GPD - Data Privacy and Protection

Global Privacy Division

(GPD)

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and Privacy Shield, bridging gaps between divergent privacy and data protection regimes. By embracing our independent accountability mechanisms, participating businesses strengthen standards for data privacy and enhance consumer trust in the digital marketplace.

Program Impact

Respecting individuals' data privacy has never been more important, even as today’s global economy depends on that flow of data across borders. Building on decades of experience, our Global Privacy Division recognizes that cross-border privacy standards can only flourish on mechanisms that guarantee transparency, accountability, and trust.

 

 

Certification

Embracing robust privacy standards is achievable through guided reviews and hosted seals.

Monitoring

Ongoing technical and administrative monitoring helps businesses stay ahead.

Dispute Resolution

Our unique conciliation model uses transparent procedures trusted by consumers and businesses alike.

Our GPD Programs

 

Businesses that participate in our trusted Global Privacy Division programs know they are receiving first-class services along with up-to-date guidance on global privacy compliance obligations and standards from our deep bench of privacy experts.

 

 

 

BBB EU Privacy Shield

The chosen independent recourse mechanism of 1,000+ businesses to meet Privacy Shield compliance obligations and bring accountability to their public commitments. Learn More

Cross Border Privacy Rules (CBPR) Program

An approved Accountability Agent in the APEC Cross-Border Privacy Rules (CBPR) system helping data controllers demonstrate compliance with internationally recognized privacy standards. Apply Now

Privacy Recognition for Processors (PRP) Program

An approved Accountability Agent in the APEC Privacy Recognition for Processors (PRP) system helping eligible vendors demonstrate compliance with internationally recognized privacy standards. Apply Now

Vendor Privacy Program (VPP)

A certification program for vendors around the world to demonstrate their commitment to heightened and compatible data privacy principles. Apply Now

 

 

 

News & Blog

Statement

BBB National Programs’ Statement on Today’s European Commission Adoption of Standard Contractual Clauses for Cross-Border Data Transfer

McLean, VA, June 4, 2021 – Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs today issued the following statement: 

Read the Statement
Blog

When Web Designs Turn Into Dark Patterns And What To Do About It

Recently I wrote about the proliferation of dark patterns and tried to give readers a sense of just how widespread these practices are. But it is not just the pervasiveness of dark patterns that has lawmakers and regulators concerned, it is the intent behind them and their impact on consumers. Nonprofit leaders, in particular, should be aware of this and how to guard against it given that they are well-positioned to garner and enhance consumer trust.
Read more
Blog

Leveraging Independent Accountability to Enhance Privacy Tech in Your Compliance Strategy

No matter the size of your business, making data privacy a priority is a key component of maintaining the trust of your customers, investors, and the public at large. To assist businesses in complying with the proliferation of different privacy laws, privacy technology platforms have grown exponentially. These tools are critical, however deploying the right privacy tech solutions can only get you part of the way in achieving a successful compliance strategy. The next step? Demonstrate to your stakeholders your business’ accountability – and commitment – to its privacy policies and practices.
Read more
Blog

Interoperability: The Foundation for Achieving Compliance with Global Privacy Laws

Despite what you may hear about global privacy laws, exceeding minimum standards with a unified privacy program is feasible for most businesses. While there is not one common global data privacy law, there are standard privacy practices common across jurisdictions. This idea can be summed up in one word: interoperability. Standard data privacy practices, when properly documented and certified, are recognized as a baseline around the world.
Read more
 

 

 

Contact Us

*Required fields