Global Privacy Division (GPD)
BBB National Programs’ global privacy programs help to make privacy compliance achievable, no matter the size or location of your business.
Services
Respecting individuals' data privacy has never been more important, even as today’s global economy depends on that flow of data across borders.
Seals & Certifications
State, national, and global privacy certification and verificationMonitoring Services
Ongoing, hands-on technical and administrative monitoring servicesConsumer Complaints
Accessible, transparent consumer conciliation & dispute resolutionExpertise & Support
One-on-one engagement for each step of your privacy journey
Our Programs
Our participants know they are receiving first-class services along with up-to-date guidance on global privacy compliance obligations and standards from our deep bench of privacy experts.
Data Privacy Framework (DPF) Services
The longest-running IRM in the U.S. helping companies meet Data Privacy Framework Program compliance obligations, including Swiss DPF and the UK Extension. Learn MoreGlobal Cross Border Privacy Rules (CBPR) Program
As an approved Accountability Agent, this certification seal helps data controllers demonstrate that they meet or exceed established international data privacy standards. Also supporting third-party vendor certifications. Learn MoreCalifornia Privacy Rights Act (CPRA) Compliance
As an independent accountability partner for SafeGuard Privacy’s CPRA compliance self-assessment, we verify a company’s compliance with key provisions of the CPRA. Learn MoreCARU COPPA Safe Harbor Program
The first FTC-approved COPPA Safe Harbor in the U.S., we ensure your products comply with the stringent requirements of the Children’s Online Privacy Protection Act (COPPA) and the FTC’s accompanying COPPA Rule. Learn More
Our programs act as a trusted one-stop-shop to help companies bridge gaps between international cross-border data flows and data privacy protection regimes. Strengthen your standards, save time and resources, and enhance consumer trust.
Program Participants
News & Blog
Podcast
Listen to the Podcast
Making Sense of AI Governance
On this episode of Priv, Miles Light steps into the role of host for this conversation, joined by Brenda Leong, a partner at Luminos.Law to discuss the responsibilities and requirements of artificial intelligence (AI), in privacy and beyond.
Podcast
Listen to the Podcast
Likely to be Accessed: Do You Know Who Your Users Are?
Join us for this episode of Priv, where Dona Fraser is joined by Phyllis Marcus to discuss the broad operational, financial, and logistical impacts and challenges of trying to protect both children and teens online under the same laws and regulations.
Blog
California’s “Nouveau” Approach to Privacy
As privacy becomes a key pillar for business growth domestically and internationally, California is aiming to ease the burden of U.S. state vs global regulations, working directly with foreign regulators to harmonize approaches to new technologies and data privacy.
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Blog
Old MacDonald Had an Engagement Farm: Lessons Learned from FTC v. NGL
Capturing user engagement is the foundation of internet commerce. And while the incentives to prompt greater engagement are certainly understandable, the recent NGL Labs case from the FTC raises important questions about the ethical and legal ramifications when companies try to artificially generate engagement among their userbase.
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Frequently Asked Questions
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