Global Privacy Division
Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and Privacy Shield (soon to be the EU-U.S. Data Privacy Framework), bridging gaps between divergent privacy and data protection regimes. By embracing our independent accountability mechanisms, participating businesses strengthen standards for data privacy and enhance consumer trust in the digital marketplace.
Transitioning to the Data Privacy Framework
BBB National Programs is awaiting further guidance from the Department of Commerce to finalize our EU-U.S. Data Privacy Framework program (learn more). If your business is not a Privacy Shield participant, or has left the program and is looking to return, please contact us. To get on the mailing list for updates as information is available, subscribe to the Privacy Initiatives newsletter.
Respecting individuals' data privacy has never been more important, even as today’s global economy depends on that flow of data across borders. Building on decades of experience, our Global Privacy Division recognizes that cross-border privacy standards can only flourish on mechanisms that guarantee transparency, accountability, and trust.
CertificationEmbracing robust privacy standards is achievable through guided reviews and hosted seals.
MonitoringOngoing technical and administrative monitoring helps businesses stay ahead.
Dispute ResolutionOur unique conciliation model uses transparent procedures trusted by consumers and businesses alike.
Our GPD Programs
Businesses that participate in our trusted Global Privacy Division programs know they are receiving first-class services along with up-to-date guidance on global privacy compliance obligations and standards from our deep bench of privacy experts.
EU-U.S. Privacy Shield/Data Privacy FrameworkThe chosen independent recourse mechanism of 1,000+ businesses to meet Privacy Shield and Data Privacy Framework compliance obligations and bring accountability to their public commitments. Learn More
Cross Border Privacy Rules (CBPR) ProgramAn approved Accountability Agent in the Cross-Border Privacy Rules (CBPR) system helping data controllers demonstrate compliance with internationally recognized privacy standards. Apply Now
Privacy Recognition for Processors (PRP) ProgramAn approved Accountability Agent in the APEC Privacy Recognition for Processors (PRP) system helping eligible vendors demonstrate compliance with internationally recognized privacy standards. Apply Now
Vendor Privacy Program (VPP)A certification program for vendors around the world to demonstrate their commitment to heightened and compatible data privacy principles. Apply Now
News & Blog
Press ReleaseRead the Statement
BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework
McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.
New WA Consumer Health Law Drives Call to Action: Adopt Robust Standards in the Health B2C Marketplace
The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.Read more
Federal Privacy Legislation Should Create a Gateway for Industry Self-Regulation
Where ADPPA falls short and why self-regulation is fundamental to the broader data privacy ecosystem, not as a replacement but a good adjunct to support the FTC and other agencies that are subject to limited scope, resources, and capacity to regulate the privacy environment.Read more
Key Takeaways: TikTok Testifies at House Energy & Commerce Committee Hearing
The U.S. House Energy & Commerce Committee's TikTok data privacy hearing emphasized the need for a comprehensive data privacy law. The hearing included the vast array of topics that are all being considered by Congress regarding federal data privacy, tech accountability and content moderation, and national security. Check out our takeaways of the most pressing, interconnected issues discussed.Read more
Frequently Asked Questions
What are the Cross-Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certifications?