GPD - Data Privacy and Protection

Global Privacy Division

(GPD)

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and EU-U.S. Data Privacy Framework, bridging gaps between divergent privacy and data protection regimes. By embracing our independent accountability mechanisms, participating businesses strengthen standards for data privacy and enhance consumer trust in the digital marketplace.

 

 

 

 

Program Impact

Respecting individuals' data privacy has never been more important, even as today’s global economy depends on that flow of data across borders. Building on decades of experience, our Global Privacy Division recognizes that cross-border privacy standards can only flourish on mechanisms that guarantee transparency, accountability, and trust.

 

 

Certification

Embracing robust privacy standards is achievable through guided reviews and hosted seals.

Monitoring

Ongoing technical and administrative monitoring helps businesses stay ahead.

Dispute Resolution

Our unique conciliation model uses transparent procedures trusted by consumers and businesses alike.

Our Programs

 

Businesses that participate in our trusted Global Privacy Division programs know they are receiving first-class services along with up-to-date guidance on global privacy compliance obligations and standards from our deep bench of privacy experts.

 

 

 

Data Privacy Framework Services

The chosen independent recourse mechanism of 1,000+ businesses to meet Data Privacy Framework Program compliance obligations and bring accountability to their public commitments. Learn More

Cross Border Privacy Rules (CBPR) Program

An approved Accountability Agent in the Cross Border Privacy Rules (CBPR) System helping data controllers demonstrate compliance with internationally recognized privacy standards. Learn More

 

 

 

News & Blog

Podcast

Data Privacy Framework (DPF) is Here – Now What?

The Data Privacy Framework (DPF) program is now in effect, replacing Privacy Shield as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S. in compliance with EU law. The IAPP’s Cobun Zweifel-Keegan joins us to explain the current landscape of cross-border data transfer privacy, break down the launch of the DPF program and what it means for U.S....

Listen to the Podcast
Blog

New WA Consumer Health Law Drives Call to Action: Adopt Robust Standards in the Health B2C Marketplace

The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.
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Blog

Federal Privacy Legislation Should Create a Gateway for Industry Self-Regulation

Where ADPPA falls short and why self-regulation is fundamental to the broader data privacy ecosystem, not as a replacement but a good adjunct to support the FTC and other agencies that are subject to limited scope, resources, and capacity to regulate the privacy environment.
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Blog

Key Takeaways: TikTok Testifies at House Energy & Commerce Committee Hearing

The U.S. House Energy & Commerce Committee's TikTok data privacy hearing emphasized the need for a comprehensive data privacy law. The hearing included the vast array of topics that are all being considered by Congress regarding federal data privacy, tech accountability and content moderation, and national security. Check out our takeaways of the most pressing, interconnected issues discussed.
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Frequently Asked Questions

 

 

 

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