APEC privacy certifications

Cross-Border Privacy Rules Certification 

Businesses of all shapes and sizes choose Cross-Border Privacy Rules (CBPR) certification, an internationally recognized data privacy certification available to U.S. organizations and their global subsidiaries. As an approved Accountability Agent, BBB National Programs works one-on-one with your business to demonstrate compliance with established data privacy standards, matching your policies and practices to foundational standards. Certification is backed by BBB National Programs’ commitment to delivering independent accountability for your privacy promises.


A Trusted Privacy Seal



The BBB National Programs CBPR certification seal serves as a reliable beacon, demonstrating that your business handles personal information in a manner that meets or exceeds recognized privacy safeguards covering notice, collection, choice, use, integrity, security, access, correction, and accountability.


This self-verifying seal appears on the privacy policies of every certified business, linking to a web page that explains the scope of the business’s privacy commitments and allows consumers to submit data privacy complaints. The business also receives a customized and confidential Findings Report, showing how its policies and procedures meet each Program Requirement.


Program Impact

By embracing independent privacy certifications, certified businesses commit to an achievable compliance mechanism backed by their Accountability Agent and participating governments, ensuring that enhanced privacy protections apply to personal information, whether it is processed in the United States or around the world.




Consistent Protections

The CBPR certification helps participants implement strong baseline protections in support of a global approach to privacy program management.

Consumer Empowerment

Certified companies provide consumers with the opportunity to access and correct their personal data, no matter where they live.

Complaint Resolution

Privacy commitments are backed by transparent dispute resolution procedures, trusted by consumers, businesses, and regulators.

Requirements & Procedures

Every business with a BBB National Programs privacy certification makes a public commitment that its data protection policies and practices will meet the privacy standards specified in the Program Requirements, building a strong foundation for a privacy program of any size and scope. 



Ready to Apply?

Review the process and complete the form below. Still have questions? Talk to our team. The Global Privacy team’s certification specialists are standing by to answer your questions. Email us.




Apply Now for CBPR Certification

Thank you for choosing to apply for BBB National Programs’ Cross-Border Privacy Rules (CBPR) certification.


To begin the application process, please submit the form below. After receiving your completed form, a member of BBB National Programs' Global Privacy Division will be in touch to complete the intake process. If you have any questions, contact us.