Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Register Today

The National Advertising Division’s 2025 Annual Conference, Leading the Way in Ad Law, will take place on September 15-17 in Washington, DC. Join us for the nation’s premiere advertising law conference.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • Reed Smith LLP
  • T-Mobile USA, Inc.
  • Great Healthworks, Inc.
  • McDonald's USA
  • Interactive Advertising Bureau (IAB)
  • Direct Selling Association (DSA)
  • Keurig Dr. Pepper, Inc.
  • Osano, Inc.
  • The Bazooka Companies, Inc.
  • Manatt, Phelps & Phillips, LLP
  • Livewire Group
  • American Advertising Federation (AAF)
  • DLA Piper LLP
  • The Hershey Company
  • The Procter & Gamble Company
  • Campbell Soup Company
  • Danone North America, PBC
  • Foley Hoag, LLP
  • Keller and Heckman LLP
  • Paramount
  • BakerHostetler
  • Hormel Foods Corporation
  • JP Morgan Chase Credit Card
  • Lindt & Sprungli USA, Inc.
  • Plexus Worldwide
  • Sharkninja Operating LLC
  • Venable LLP
  • 4A's
  • Church & Dwight Co, Inc.
  • Meta
  • Google, Inc.
  • The Kraft Heinz Company
  • Perkins Coie LLP
  • SuperAwesome, Inc.
  • Expedia, Inc.
  • Coty, Inc.
  • The Boston Beer Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • Katten Muchin Rosenman LLP
  • Vesync Corporation
  • White & Case LLP
  • Alticor
  • Melaleuca, Inc.
  • Simpson Thatcher & Bartlett LLP
  • The Clorox Company
  • Faegre Drinker Biddle & Reath LLP
  • Market America Worldwide
  • Kelley Drye & Warren LLP
  • Overstock.com
  • Davis & Gilbert LLP
  • Kimberly-Clark Corporation
  • Unilever United States, Inc.
  • Arent Fox LLP
  • Mondelez International, LLC
  • Ferrara Candy Company
  • Kilpatrick Townsend & Stockton LLP
  • Verizon Communications, Inc.
  • BISSELL
  • Olshan Frome Wolosky LLP
  • Ferrero USA, Inc.
  • The Walt Disney Company
  • Kramer Levin Naftalis & Frankel LLP
  • Conagra Brands, Inc.
  • Association of National Advertisers (ANA)
  • Hyundai Motor America
  • Purdy Smith
  • Council for Responsible Nutrition (CRN)
  • MATTEL, Inc.
  • Capital One
  • Pokémon Company International
  • Lucid Group, Inc.
  • General Mills, Inc.
  • National Basketball Association (NBA)
  • BIC Corporation
  • Reckitt Benckiser LLC
  • Haleon
  • Foley & Lardner LLP
  • Mazda North American Operations
  • Georgia-Pacific LLC
  • Inspire Brands
  • Arnold & Porter Kaye Scholer LLP
  • Covington & Burlington LLP
  • Spin Master, Ltd.
  • Nu Skin Enterprises, Inc.
  • The ADT Corporation
  • Wilson Sonsini Goodrich & Rosati
  • Henkel North America
  • GameFam
  • Creative Consumer Concepts (C3)
  • Burger King Corporation
  • S.C. Johnson & Son, Inc.
  • PepsiCo, Inc.
  • National Confectioners Association (NCA)
  • Kellanova
  • Haynes and Boone, LLP
  • AlEn USA, LLC
  • Colgate-Palmolive Company
  • Tempur Sealy International, Inc.
  • SafeGuard Privacy, Inc.
  • Post Consumer Brands, LLC
  • LEGO Systems, Inc.
  • Nissan North America, Inc.
  • Bayer Healthcare, LLC
  • Patterson Belknap Webb & Tyler LLP
  • Kao USA Inc.
  • Ford Motor Company
  • Davis Wright Tremaine LLP
  • McGuireWoods LLP
  • The Coca-Cola Company
  • Proskauer Rose LLP
  • Hostess Brands, LLC
  • Dyson, Inc.
  • Arbonne International, LLC
  • Loeb & Loeb, LLP
  • Mars, Inc.
  • Crowell & Moring LLP
  • Oral Essentials, Inc.
  • Kirkland & Ellis LLP
  • Hasbro, Inc.
  • L'Oréal USA, Inc.
  • Nestle USA, Inc.
  • Warner Bros. Discovery Inc.
  • GuruNanda LLC

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.