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The National Advertising Division has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Schering-Plough, maker of the over-the-counter allergy medication Claritin “RediTabs,” discontinue broadcast advertising that features high-speed raceway images.
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The National Advertising Division has recommended Wegmans Food Markets, Inc., a mid-Atlantic grocery store chain, modify certain in-store comparison pricing displays following a challenge by Costco Wholesale Corporation.
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The National Advertising Division of the Council of Better Business Bureaus has determined that Kraft Foods Global Inc., has provided a reasonable basis for the claim “ “All-Out Squeeze,” made for its Kraft All-Out Mayo, Real Mayonnaise; Kraft All-Out Light Mayo, Reduced Fat Mayonnaise and Kraft Miracle Whip.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Electrolux Home Products modify the broadcast, print and Internet advertising claim that the Electrolux Cooktop Induction Stove “boils water in ninety seconds.”
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Clorox discontinue advertising claims that suggest the company’s “Green Works Natural Cleaning Wipes,” also disinfect. NAD further noted its appreciation that Clorox discontinued a biodegradability claim for the product.
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The National Advertising Division has recommended Slimgenics, LLC, modify or discontinue certain advertising claims for the company’s weight-loss clinic. The claims at issue were challenged by Minnesota Weight Control, a competing weight-loss clinic.
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The National Advertising Division has examined before-and-after photographs that that appeared in print advertising for two anti-aging products – “Exuviance Retexturing Treatment” and “Exuviance Body Tone Firming Concentrate” – made by NeoStrata, Inc. NAD determined that the advertiser provided adequate substantiation for the claims related to photos of one product, but not the other.
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Following a review of broadcast advertising by Bayer Consumer Care, the National Advertising Division has recommended that Bayer discontinue comparisons between its own Alka-Seltzer Plus Night Cold & Flu and The Procter & Gamble Company’s competing NyQuil Cold & Flu Liquid Gels.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that the Indoor Tanning Association discontinue advertising that suggests tanning or sunbathing is necessary to achieve natural production of Vitamin D or conveys the unsupported message that that there is no evidence linking tanning to the development of cancer.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Verizon Services Corporation modify or discontinue certain advertising claims made for the company’s FiOS service, following a challenge by CSC Holdings, Inc., the parent company of Cablevision. NAD did find that certain superior sound and picture quality claims made by Verizon were substantiated.
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that University Medical Pharmaceuticals Corporation modify certain claims for its WrinkleFree At Home Wrinkle Reversal System to avoid conveying the impression that the topical cream and serum will produce the same results as more invasive options, such as injections.
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Rexall Sundown has provided adequate substantiation for certain advertising claims made for its Osteo Bi-Flex Dietary Supplement, which contains glucosamine and chondroitin. NAD has further recommended the company modify certain other claims and the company has said it intends to appeal those finding to the National Advertising Review Board (NARB).
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that certain establishment claims and product-performance and comparative claims made by Procter & Gamble for its “Secret Clinical Strength” antiperspirant product are fully substantiated.
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The National Advertising Division has determined that Pong Research Corporation can support certain claims for the company’s PONG cell phone cases, including claims that “PONG’s micro-thin antennae module redirects cell-phone radiation away from your head.”
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The National Advertising Division of the Council of Better Business Bureaus has determined that Procter & Gamble can support certain advertising claims for the company’s “Align” dietary supplement, including a doctor-recommended claim. NAD determined, as well, that the company took appropriate action in voluntarily discontinuing certain “clinically proven” claims.
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The National Advertising Division of the Council of Better Business Bureaus has determined that Park Labs LLC, has provided reasonable support for certain advertising claims made for the company’s Life Fitness Reparagen + Glucosamine dietary supplement. However, NAD has recommended the company modify or discontinue certain claims, including the claim that the product is “guaranteed to help in 7 days.”
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The National Advertising Division of the Council of Better Business Bureaus has determined that Hill’s Pet Nutrition Inc., provided reasonable support for certain mobility and joint development claims made for the advertiser’s Science Diet Healthy Development pet foods.
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The National Advertising Division of the Council of Better Business Bureaus has determined that Natrol, Inc., has provided reasonable support for certain advertising claims made for the company’s BioSil dietary supplement. NAD has recommended the company modify or discontinue certain claims.
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The National Advertising Division has determined that Colgate-Palmolive Company can support a challenged express claim for the company’s Enamel Health Mineral Repair (EHMR) toothpaste.