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The Evolution of CARU: Laying the Foundation in the 70s and 80s

For the last 50 years, companies marketing to children have held each other to a high ethical standard. The Children’s Advertising Review Unit (CARU) was established in 1974 as the U.S. mechanism of independent self-regulation for protecting children from deceptive or inappropriate advertising. Spanning decades, CARU’s early cases reflect the evolution of the children’s advertising and marketing space.
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Think of the Children: A Comparison of APRA and COPPA 2.0

It is vital that the business community at large parse through the differing approaches of COPPA 2.0 and APRA to children's privacy and understand where these bills would overlap or contradict each other. To help, the Children’s Advertising Review Unit (CARU) privacy team is breaking them down.
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Unlocking Global Data Privacy Interoperability with CBPRs

In our digitally connected world, safeguarding personal data is essential. To help accomplish that goal, the new Global Cross Border Privacy Rules (CBPR) System launched this week by the Department of Commerce, offering a much-needed framework for a new era of international data protection.
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Integrating Soft Law as a ‘Middle Way” for Business and Nonprofit Success

Now is not the time for businesses and nonprofits to go to extremes either. A middle way – a pathway that is built on a strong corporate governance foundation with a keen cognizance of the law – is the optimal path forward for continued innovation.
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