All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks
May 18, 2020 by BBB National Programs
On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims. This new resource for the advertising industry is intended to quickly resolve truth and transparency issues in digital advertising in less than a month. The SWIFT (Single Well-defined Issue Fast Track) process offers the same independent and impartial review of advertising claims as the standard NAD challenge process, but with a few key differences that Brett outlines on the webinar before diving into a live Q&A with attendees.
Suggested Articles
Blog
Integrating Soft Law as a ‘Middle Way” for Business and Nonprofit Success
Now is not the time for businesses and nonprofits to go to extremes either. A middle way – a pathway that is built on a strong corporate governance foundation with a keen cognizance of the law – is the optimal path forward for continued innovation.
Read more
Blog
American Privacy Rights Act: A Primer for Business
Was it the recent series of natural phenomena that prompted Congress to move on a bipartisan, bicameral federal privacy bill? We can’t say with certainty, but we can outline for you what we believe to be, at first glance, the most compelling elements of the American Privacy Rights Act of 2024 (APRA).
Read more
Blog
Take Care of Your “Health-Lite” Claims
Some advertisers believe they can avoid scrutiny when making health-related claims by making their claim “softer.” But context is key. Health benefit claims must comply with the FTC’s Health Products Compliance Guidance. The substantiation bar is not lowered by changing the approach to the health-related claim.
Read more
Blog
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
Business and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.
Read more