CARU Examines SunCore Advertising for ‘WhoNu?Cookie’
New York, NY – Nov. 29, 2012 – The Children’s Advertising Review Unit said it is pleased that Suncore Products, LLC, maker of “WhoNu? Nutrient Rich Cookies,” will modify media-buying practices to assure that future advertising for the product will not run during programming with a significant child viewership.
CARU is an investigative unit of the advertising industry’s self-regulatory system and is administered by the Council of Better Business Bureaus.
Broadcast advertising for the product came to the attention of CARU through CARU’s routine monitoring of advertising and websites directed to children.
Broadcast advertising for the product aired on a weekday during the program “Batman Beyond” at 11:30 a.m. and 6 p.m. on The Hub TV network and during the program “Team Umizoomi” at 3 p.m. on the Nickelodeon West network.
The advertising at issue came to CARU’s attention through CARU’s routine monitoring of advertising directed to children under the age of 12.
Upon initial review, CARU was concerned that children viewing the commercial would reasonably believe WhoNu? Cookies offer the nutritional equivalent of a bowl of oatmeal or a glass of milk.
SunCore asserted that the advertising was aimed at adults who are seeking healthy snack alternatives for their children and said it did not believe the advertising presented a message of nutritional equivalency.
Nevertheless, the company said, it would revise its media purchasing process to ensure that the advertising at issue does not run in “programming with significant dual viewership under the age of 12.”
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
National Advertising Division Refers “Made in USA” Claims by Larose Industries d/b/a Roseart and Cra-Z-Art to the Federal Trade Commission
New York, NY – January 10, 2025 – The National Advertising Division referred advertising claims by Larose Industries, operating under the names Roseart and Cra-Z-Art, that its products are “Made in USA” to the Federal Trade Commission (FTC) after Larose Industries failed to respond to the inquiry.
National Advertising Division Recommends T-Mobile Discontinue or Modify 20% Savings vs. ‘The Other Big Guys’ Claim; T-Mobile to Appeal
New York, NY – January 9, 2025 – The National Advertising Division recommended that T-Mobile discontinue or modify its advertising to avoid conveying the comparative claim that consumers can “save 20% every month vs. the other big guys” if they subscribe to T-Mobile in markets where Spectrum Mobile also...
In National Advertising Division Fast-Track SWIFT Challenge Behr Voluntarily Discontinues “No Comparable Product” Claim
New York, NY – January 8, 2025 – In a National Advertising Division Fast-Track SWIFT challenge brought by Benjamin Moore, Behr voluntarily discontinued its “No Comparable Product” claim.
National Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
New York, NY – January 7, 2025 – The National Advertising Division found that Charter substantiated certain express and implied claims about its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans but recommended that Charter modify its website advertising to disclose high speed data...