ERSP Recommends Project Payday.com Modify Certain Advertising Claims for ‘Project Payday’
New York, NY – Nov. 13, 2012 – The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Project Payday.com, LLC, modify or discontinue certain claims for the company’s “Project Payday,” a lead-generation business.
ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program.
ERSP reviewed online advertising for the Project Payday system and identified several claims for review, including:
• “Who Else Wants To Learn How To Earn A Quick $44 to $154 Any Time You Have 1-2 Hours to Spare…”
• “Some students admitted to working less than 3 hours total, and still made more than $200.”
• “If you follow the simple steps of our Fast First Fifty program and don’t make $50, I will pay you $100.”
• “You show up, you do the work, you get paid.”
• “Project Payday is PERFECT For Stay-At-Home Moms, Full-Time Employees or Students, Retirees, And People Who Just Want to Stay Around the House!”
• “Its fun, super easy, and you can start making money in less than 2 hours.”
• “We’ve been the industry leaders in IFW training since 2006”
• “$4,915 – not bad after just 3 months eh? I owe you big time. Really.” [Matt O’Connor, Palatine, IL]
Following its review, ERSP recommended that the marketer discontinue using the disclosure at issue (“*Results stated in testimonials and earnings claims are 100% truthful and accurate, but may not be ‘typical’”) in conjunction with testimonials and earnings claims that indicate consumers can make large sums of money quickly and easily.
In addition, ERSP recommended that in future advertising, the marketer clearly and conspicuously disclose the amount of money that consumers can generally expect to earn, based upon reliable program usage data Project Payday has received from consumers.
ERSP noted in it decision its concern that certain claims at issue implied that product users would be able to earn the specific sums communicated with little effort or computer knowledge and recommended that the marketer discontinue such claims.
Finally, ERSP recognized the marketer’s voluntary discontinuance of certain claims, such as the “no obligation” language, the assertion that “Every single one of my test students made money within 30 days,” and the statement “Make $1,000 a day starting next week.”
The company, in its marketer’s statement, said it would take ERSP’s recommendations into account in future advertising.
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