ERSP Refers Advertising for Internet Secrets to FTC for Further Review
New York, NY – June 24 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for The 7 Day Test Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Internet Secrets, failed to respond to an ERSP inquiry.
The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.
Claims at issue in the initial inquiry included:
- “Welcome to the #1 Home Based Business Website In The WORLD!”
- “I’ve Made People $3,500 to $25,000 Monthly With Google & Clickbank Using a Simple System Which I Will Set Up For You Today on a 100% Test Trial!”
- “This is very real, easy, and being made public because I am so fed up with these companies and individuals that are ripping people off and just plain lying to them with internet business programs that don’t work.”
- “Limited Positions Available – Take Action Today!”
- “I could never thank you enough for what you have done for my financial life. You took me from a $24,000 yearly income job to making over $150,000 within 9 months. It sure does fell [sic] good working at home without a stubborn boss. I owe you. Thanks” [Victor Goldwire – Dale City, VA]
Following its failure to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
NAD Finds Certain Claims for Mott’s Fruit Flavored Snacks Supported or Outside NAD’s Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims
New York, NY – November 25, 2024 – The National Advertising Division recommended that General Mills discontinue or modify certain express and implied claims regarding the fruit and vegetable content of Mott’s Fruit Flavored Snacks and the nutritional benefits of those ingredients.
In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy
New York, NY – November 22, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.
NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued
New York, NY – November 21, 2024 – The National Advertising Division determined that Ikigai supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.
National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims
New York, NY – November 19, 2024 – BBB National Programs’ National Advertising Division recommended that SharkNinja discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”