ERSP Refers Advertising for Maverick Money Makers to FTC
Marketer Fails to Respond to ERSP Inquiry
New York, NY – August 20, 2012 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Maverick Money Makers Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Maverick Enterprises, LLC, failed to respond to ERSP’s inquiry.
The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s ongoing monitoring program.
Claims at issue in the initial inquiry included:
- “This System Makes Me At Least $171,168.06 Per Month And You Can Start Using It 15 Minutes From Now…”
- “Easy work at home job, working less than 4 hours a day, and making more money in a week than I used to earn per month working 14 hour days for months on end.”
- “You will learn how to make a full-time income within your first 2 weeks”
After failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
NAD Finds Certain Claims for Mott’s Fruit Flavored Snacks Supported or Outside NAD’s Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims
New York, NY – November 25, 2024 – The National Advertising Division recommended that General Mills discontinue or modify certain express and implied claims regarding the fruit and vegetable content of Mott’s Fruit Flavored Snacks and the nutritional benefits of those ingredients.
In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy
New York, NY – November 22, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.
NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued
New York, NY – November 21, 2024 – The National Advertising Division determined that Ikigai supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.
National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims
New York, NY – November 19, 2024 – BBB National Programs’ National Advertising Division recommended that SharkNinja discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”