NAD FINDS NILFISK-ADVANCE VIOLATED NAD PROCEDURES THROUGH USE OF A DECISION FOR PROMOTIONAL PURPOSES
New York, NY – March 30, 2012 – The National Advertising Division has determined that Nilfisk-Advance, Inc., a maker of commercial floor-cleaning equipment, violated the procedures that govern the advertising industry’s system of self-regulation by issuing a press release that uses the NAD process or its findings for promotional purposes.
NAD procedures provide that parties agree “not to issue a press release
regarding any decisions issued, and … or use and/or disseminate such decision for advertising and/or promotional purposes.”
That prohibition is broadly interpreted: It is not necessary for a company to specifically reference NAD or specific NAD findings to be found in violation.
Voluntary self-regulation of the advertising industry is a process that requires fair dealing on the part of both parties and an adherence to both the letter and the spirit of the process.
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
National Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
New York, NY – January 7, 2025 – The National Advertising Division found that Charter substantiated certain express and implied claims about its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans but recommended that Charter modify its website advertising to disclose high speed data...
National Advertising Division Recommends Solawave Discontinue Certain Claims for its Advanced Skincare Wand
New York, NY – January 6, 2025 – As part of its routine monitoring process, the National Advertising Division recommended Solawave discontinue certain express and implied claims for its SolaWave Advanced Skincare Wand.
National Advertising Division Recommends Oral Essentials Discontinue "Certified Non-Toxic" Claim for its Lumineux Mouthwash
New York, NY – December 30, 2024 – In a Fast-Track SWIFT challenge brought by GuruNanda, the National Advertising Division recommended that Oral Essentials discontinue its claim that Lumineux mouthwash products are “Certified Non-Toxic.”
NARB Recommends T-Mobile Discontinue or Modify Commercial to Better Disclose Conditions of Free iPhone Offer, 20% Savings Claim
New York, NY – December 30, 2024 – A panel of the National Advertising Review Board (NARB) recommended that T-Mobile discontinue or modify its commercial to better disclose the material conditions of its free iPhone 16 Pro offer and its 20% rate plan savings claim compared to AT&T and Verizon.