BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/18/2020 - NAD Finds Certain Maty’s Cough Products Claims Supported; Recommends Modification or Discontinuation of Others
The National Advertising Division (NAD) of BBB National Programs determined that Maty’s Healthy Products, LLC (Maty’s) properly supported certain online and packaging claims regarding the benefits of certain ingredients in its cough syrup dietary supplements, but recommended modification or discontinuation of other claims for the products themselves. The claims at issue were challenged by Zarbee’s Inc. (Zarbee’s), maker of competitive cough syrup products. -
8/13/2020 - NAD Finds Tide purclean’s Website “Plant-Based” Claims Supported But Label Claims Should be Modified; P&G to Appeal “4x Cleaning Power” Finding
The National Advertising Division (NAD) of BBB National Programs determined that The Procter & Gamble Company (P&G) properly supported “plant-based” claims on its website for its 75% plant-based laundry detergent, Tide purclean. However, NAD recommended that the advertiser modify the plant-based claims appearing on its product label. NAD also found certain cleaning performance claims for Tide purclean supported and that the “purclean” brand name, by itself, was not misleading. P&G’s advertising claims for Tide purclean were challenged by Seventh Generation Company. -
8/11/2020 - NAD Finds Certain Perfectio Performance Claims Substantiated; Recommends Modification and Discontinuation of Others
The National Advertising Division (NAD), a division of BBB National Programs, determined that Zero Gravity provided a reasonable basis for certain advertising claims made in connection with its Perfectio line of medical devices, and recommended modification and discontinuation of other claims that were either not substantiated or conveyed an overly broad message. The claims at issue were challenged as part of NAD’s routine monitoring program. -
8/04/2020 - Truvani Voluntarily Discontinues Social Media Post and Two Consumer Reviews for Immune Support Following NAD Inquiry into Implied COVID-19 Messages
Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, Nomolotus, LLC d/b/a Truvani discontinued a social media post for its Immune Support dietary supplement (formerly called “Under the Weather”), as well as two customer reviews referring to COVID-19. -
7/30/2020 - NAD Refers IV Drips to FDA and FTC for Claims that IV Hydration Therapy Protects Against COVID-19
The National Advertising Division (NAD), a division of BBB National Programs, has referred advertising claims made by IV Drips, Customized IV Hydration & Wellness (“IV Drips”) for its IV Hydration Therapy to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for review. The advertiser did not respond to NAD’s request to provide substantiation for its claims. -
7/29/2020 - NAD Finds Certain NanoSeptic Self-Cleaning Surface Claims are Supported; Recommends Modification of Others
Following an inquiry by the National Advertising Division (NAD) initiated as part of its routine monitoring program, NAD determined that NanoTouch Materials, LLC substantiated certain express claims for its NanoSeptic surfaces... -
7/23/2020 - NAD Recommends Smile Direct Club Discontinue “3x Faster to Use Than Strips” Claim for Tooth Whitening Kit; Finds Certain Other Claims as Puffery
The National Advertising Division (NAD), a division of BBB National Programs, recommended that Smile Direct Club (“SDC”) discontinue its “3x faster to use than strips” claim for its Bright On Whitening Kit. However, NAD concluded that in the absence of the “3x faster to use” comparative claim, certain claims constituted non-actionable puffery. The claims at issue, which appeared in website and social media advertisements, were challenged by The Procter & Gamble Company (“P&G”), maker of Crest Whitestrips. -
7/22/2020 - NAD Recommends that Young Living Essential Oils Discontinue “Therapeutic Grade” and Health-Related Claims for its Essential Oils; Advertiser to Appeal
The National Advertising Division (NAD) recommended that Young Living Essential Oil, LC (Young Living) discontinue unsupported, health-related essential oil product claims of “therapeutic grade” and physical and/or mental health benefits, as these claims are unsupported. NAD also determined that certain challenged claims constitute permissible puffery which do not require substantiation. The claims at issue were challenged by S.C. Johnson & Son, Inc. Young Living said it will appeal NAD’s decision to the National Advertising Review Board.
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7/21/2020 - Honey Science LLC Discontinuing Claims for Online Coupon Code Aggregation Service as NAD Began Inquiry
Honey Science LLC (Honey) informed the National Advertising Division (NAD) that, prior to the opening of NAD’s inquiry, it was in the process of discontinuing the express and implied claims brought in this challenge for business reasons. The advertiser’s claims, including the claim that it provides consumers with access to “every working code on the internet,” were challenged by RetailMeNot, Inc., provider of a competing online coupon code aggregation service. -
7/14/2020 - NAD Recommends Verizon Discontinue Certain 5G Availability and Speed Claims in Two TV Commercials
The National Advertising Division (NAD) determined that, in the context of two television commercials touting Verizon’s rollout of 5G service in cities across the country, challenged by AT&T Services, Inc., certain express and implied claims regarding the breadth of Verizon’s 5G coverage and typical speeds potentially communicate a misleading message to consumers.