BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/28/2020 - IV Drip Voluntarily Discontinues Social Media Posts for IV Hydration Therapy Following NAD Inquiry into Implied COVID-19 Messages
New York, NY – October 28, 2020 – Following an inquiry by the National Advertising Division (NAD), IV Drips Customized IV Hydration & Wellness (“IV Drips”) discontinued Instagram and Facebook social media posts which conveyed implied messages that its IV Hydration Therapy protects users against COVID-19.
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10/27/2020 - NAD Finds Certain doTERRA Phrases to be Puffery; Recommends Discontinuation of Challenged Essential Oils Health Benefit Claims; Advertiser to Appeal
New York, NY – October 27, 2020 – The National Advertising Division (NAD) determined that doTERRA International, LLC (doTERRA) did not provide a reasonable basis for claims that its doTERRA essential oils provide certain health benefits, including specific benefits for mood, emotions, and the mind. NAD also determined that the evidence in the record was not a good fit for the advertiser’s “Certified Pure Therapeutic Grade” claim. The claims were challenged by S.C. Johnson & Son, Inc., maker of Glade home fragrances and products.
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10/22/2020 - NAD Finds France Media’s Readership Claims Supported; Recommends Modification of “Largest Commercial Real Estate Publisher” Claim
New York, NY – October 22, 2020 – The National Advertising Division (NAD) determined that France Media Inc. (FMI) provided a reasonable basis for certain readership claims for its Commercial Real Estate Publishing Platform, but recommended that FMI modify its claims that it is the “largest commercial real estate publisher in the United States” to more accurately reflect the evidence that it is the largest commercial real estate publisher of print and digital magazines. The claims at issue, which appeared in website, social media advertisements, and in media kits, were challenged by CapRate Events, LLC, a competing commercial real estate publishing platform.
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10/22/2020 - NARB Recommends Benefiber Discontinue “100% Natural” and “Clinically Proven” Claims, But Finds “Helps You Feel Fuller Longer” Claim Supported
New York, NY – October 22, 2020 – The National Advertising Review Board (NARB) recommended that GlaxoSmithKline Consumer Healthcare, LLC (GSK) discontinue “100% natural” and “clinically proven to curb cravings” claims for Benefiber, and determined that GSK provided a reasonable basis for its claim that Benefiber “helps you feel fuller longer.” The advertising had been challenged by P&G before the National Advertising Division (NAD) and GSK appealed NAD's findings.
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10/21/2020 - NAD Recommends Avadim Health, Inc. Discontinue Health-Related Claims for Theraworx Relief for Muscle and Joint Products; Advertiser to Appeal
New York, NY – October 21, 2020 – The National Advertising Division (NAD) determined that Avadim Health, Inc. (Avadim) did not provide a reasonable basis for health-related claims appearing on Theraworx product packaging, in website, and social media advertising, and elsewhere so NAD recommended that the advertiser discontinue the unsupported claims. The claims were challenged by Chattem, Inc., a Sanofi Company, maker of Icy Hot and Aspercreme.
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10/20/2020 - NAD Recommends Comcast Discontinue or Modify “Best In-Home WiFi Experience” Claim; Advertiser to Appeal
New York, NY – October 20, 2020 – The National Advertising Division (NAD) recommended that Comcast Cable Communications, LLC discontinue its “Living with AT&T” commercial, but determined that the express claim “AT&T, why am I paying the same price for only a fraction of the speed you advertised?,” standing alone, was supported. NAD also recommended that Comcast discontinue its “Best In-Home WiFi Experience” claim or narrowly tailor it to the specific attributes for which Comcast can support a superiority claim. -
10/15/2020 - NAD Finds Certain Verizon 5G Speed Claims Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 15, 2020 – The National Advertising Division (NAD) determined that Verizon provided a reasonable basis for certain 5G claims and that two challenged advertisements do not convey implied claims regarding the ability of Verizon’s 5G service to provide coverage indoors. However, NAD recommended Verizon modify or discontinue other 5G and comparative claims. -
10/13/2020 - Vitamin Bounty Voluntarily Discontinues Social Media Posts for Elderberry Immune Support Following NAD Inquiry into Implied COVID-19 Messages
New York, NY – October 13, 2020 – Following an inquiry by the National Advertising Division (NAD), Vitamin Bounty/Matherson Organics, LLC (“Vitamin Bounty”) discontinued Instagram and Facebook social media posts for its Vitamin Bounty Elderberry Immune Support, which conveyed implied messages about boosting immunity to protect users against, or treat, COVID-19. -
10/08/2020 - NAD Finds Glade “Up to 50% Longer Lasting Fragrance” Claim Supported; Recommends Discontinuation of “More Authentic Lavender” Claims
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that S.C. Johnson & Son, Inc. (SCJ) provided a reasonable basis for the claim that its Glade warmers provide “up to 50% longer lasting fragrance” than prior versions, and concluded that certain other challenged claims are non-actionable puffery. However, NAD recommended that SCJ discontinue several claims, including comparative claims with Air Wick. -
10/08/2020 - NAD Finds Certain Environmental Benefit Claims for Blueland’s Cleaning Products Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that One Home Brands, Inc. d/b/a Blueland provided a reasonable basis for claims that its cleaning tablet wrappers are biodegradable and compostable, yet NAD recommended that Blueland discontinue unqualified recyclability claims and modify other environmental benefit claims.