BBB National Programs

All Programs

BBB National Programs is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.
National Partner Program Providing multi-national companies, law firms, and associations with a platform to effectively engage with the marketplace on a national scale. National Advertising Division (NAD) Monitoring and enforcing high standards of truth and accuracy in national advertising across media. BBB EU Privacy Shield Dispute resolution and compliance support for businesses using the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework. Children's Advertising Review Unit (CARU) Evaluating child-directed advertising and promotional materials to advance truthfulness and consistency. Children's Food and Beverage Advertising Initiative (CFBAI) Setting strong standards to improve food advertising to children. Children's Confection Advertising Initiative (CCAI) Promoting responsible confection advertising to children. BBB AUTO LINE Providing independent dispute resolution to help consumers and vehicle manufacturers resolve warranty and lemon law disputes. Direct Selling Self-Regulatory Council (DSSRC) Strengthening the direct selling industry with independent oversight of product, earnings claims, and the articulation of clear principles based on established business ethics to raise the bar of excellence for the entire direct selling channel. Digital Advertising Accountability Program Providing independent third-party enforcement of cross-industry privacy standards covering data collection and use in targeted online ads. National Advertising Review Board National Advertising Review Board is the appellate body for the advertising industry’s program of self-regulation. Coalition for Better Advertising Dispute Resolution Program The Coalition for Better Advertising has chosen to have its Dispute Resolution Mechanism (DRM) administered by BBB National Programs. Dispute Resolution Program for Verizon Wireless Customers Arbitration program for Verizon Wireless disputes. Arbitration Under Class Action Settlements Program For consumers who wish to pursue arbitration to resolve disputes related to denied compensation claims under the terms of various class action settlements. Privacy Initiatives Helping businesses navigate the ever-changing privacy landscape BBB National Programs Podcast Through our podcast channels, we aim to inspire and empower businesses to be the best they can be