DSSRC Administrative Closure #85
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding three social media posts disseminated by the company’s salesforce members that conveyed aggressive product performance claims. Both social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising and marketing in the direct selling marketplace. DSSRC was concerned that such posts conveyed unsupported product and health-related benefits including claims that the company’s products can protect against various diseases.
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