A Proven ModelThe DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.
Fast & EfficientThis program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.
Consumer ConfidenceBy discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.
Policies & Procedures
Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce.
DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.
- DSSRC Activity Report: January-October 2020
- 2020 Year-End Activity Report
- DSSRC Activity Report: January-July 2021
- 2021 Year-End Activity Report
News & Blog
Direct Selling Self-Regulatory Council Refers Vyvo Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – September 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain Vyvo, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the direct selling company marketing a smartwatch, DNA and genetics testing, as...
Direct Selling Self-Regulatory Council Recommends Root Wellness Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – July 26, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising communicated by Root Wellness LLC that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC identified four claims challenged in the...
U.S.-Based BBB National Programs Announced as Winner for “Best Sectoral Initiative” by International Council of Advertising Self-Regulation
On 15 June 2021, the International Council for Advertising Self-Regulation (ICAS) announced the winners of its second edition of the ICAS Global Awards. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful...
Operation Income Illusion: A Positive Step by the FTC to Curb Deceptive Income Claims