A Proven ModelThe DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.
Fast & EfficientThis program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.
Consumer ConfidenceBy discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.
Policies & Procedures
Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce.
DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.
- DSSRC Activity Report: January-October 2020
- 2020 Year-End Activity Report
- DSSRC Activity Report: January-July 2021
- 2021 Year-End Activity Report
- 2022 Year-End Activity Report
News & Blog
Modere Voluntarily Discontinues Certain Earnings & Health-Related Product Claims; Direct Selling Watchdog Recommends Others be Discontinued
McLean, VA – January 24, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Modere modify or discontinue certain earnings and health-related product performance claims for its Ova and Ova-m products. The advertising claims were brought to DSSRC by a...
Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
U.S.-Based BBB National Programs Announced as Winner for “Best Sectoral Initiative” by International Council of Advertising Self-Regulation
On 15 June 2021, the International Council for Advertising Self-Regulation (ICAS) announced the winners of its second edition of the ICAS Global Awards. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful...
Operation Income Illusion: A Positive Step by the FTC to Curb Deceptive Income Claims
2022 Year-End Activity Report
2021 Year-End Activity Report
DSSRC Guidance on Income Disclosure Statements for the Direct Selling Industry
DSSRC Guidance on Earnings Claims for the Direct Selling Industry 2022
DSSRC Program Overview
DSA Code of Ethics
Direct Selling Education Foundation
COVID-19 False Advertising Cases
DSA Compliance Handbook for Direct Sellers