Direct Selling Self-Regulation Council

Direct Selling
Self-Regulatory Council

The Direct Selling Self-Regulatory Council (DSSRC) provides impartial monitoring, enforcement, and dispute resolution regarding product claims or income representations (including lifestyle claims) disseminated by direct selling companies and their sales force members. This program provides a robust challenge process that also includes the opportunity for a company to appeal a decision.

Program Impact

DSSRC was established in 2019 to proactively monitor the marketplace and enforce program standards to promote truth and transparency in the growing direct-selling industry, including on social media platforms. 

A Proven Model

The DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.

Fast & Efficient

This program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.

Consumer Confidence

By discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.

Policies & Procedures

 

 

Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce. 

DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.  

News & Blog

Case

Case #21-2020 – Monitoring Inquiry – R&D Global d/b/a B-Epic

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing...

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Decision

Direct Selling Self-Regulatory Council Refers Health-Related Product Claims by New U Life, Inc. to the Federal Trade Commission and the Food and Drug Administration

The Direct Selling Self-Regulatory Council (“DSSRC”) has referred certain health-related claims made by New U Life, Inc. (“New U Life” or the “Company”) for its Somaderm hGH transdermal gel to the Federal Trade Commission (FTC) and the Food and...
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Press Release

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply...
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Press Release

BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims

As the United States deals with the unprecedented health crisis caused by the novel coronavirus, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), and the Direct Selling Association (DSA) today urged all direct selling companies and their salesforces to ensure all claims...
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Upcoming Events

CARU Conference: Virtual Series

The Explosive World of eSports and Online Gaming: Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in ...
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Jul 21, 2020 Virtual

NAD 2020 Conference

The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...
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Oct 05, 2020 Virtual
 
  

Frequently Asked Questions

 

 

 

 

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