BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/01/2022 - National Advertising Division Finds Niantic’s Charitable Donation Claims Supported
New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to “Black gaming” as well as social and racial justice organizations. This inquiry was initiated through NAD’s routine monitoring program. NAD’s public interest mission to ensure consumers receive truthful advertising extends to companies’ representations committing to support social justice initiatives.
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3/01/2022 - National Advertising Division Finds DoorDash Black Lives Matter Related Charitable Donation Claim Supported
New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that DoorDash, Inc., an online food ordering company, was able to support its website claim: “We are donating $1 million, with $500,000 going to Black Lives Matter and $500,000 to create a fund to be directed by the Black@DoorDash ERG (Employee Resource Group) towards state and local organizations.”
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2/17/2022 - National Advertising Division Finds Certain Claims for 4Patriots Long-Term Survival Food Kits Supported; Recommends Advertiser Modify Others
New York, NY – February 17, 2022 – The National Advertising Division (NAD) determined 4Patriots provided a reasonable basis for the number of views on the YouTube page for its Long-Term Survival Food Kits. NAD also found that the product names “3-Month Survival Food Kit” and “1-Year Survival Food Kit” on their own did not convey any implied messages about serving size, caloric content, or adverse effects. However, NAD recommended that the advertiser modify other claims. The advertiser’s claims were challenged by My Patriot Supply, a competitor in the shelf stable survival food business.
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2/16/2022 - National Advertising Division Refers Advertising Claims for Simply Gum to Federal Trade Commission for Review
New York, NY – February 16, 2022 – The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Simply Gum Inc. to the Federal Trade Commission (FTC) for review. Simply Gum Inc. declined to participate in the industry self-regulation process. As a result of the advertiser’s failure to participate, NAD has referred advertising claims to the FTC. The claims at issue appeared on the internet and on product packaging, challenged by Perfetti Van Melle USA.
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2/10/2022 - National Advertising Division Finds Certain Claims for Green Gobbler Drain Clog Dissolver Supported; Recommends Advertiser Modify or Discontinue Others
New York, NY – February 10, 2022 – The National Advertising Division (NAD) of BBB National Programs determined PurposeBuilt Brands provided a reasonable basis for certain advertising claims for its Green Gobbler Drain Clog Dissolver but recommended that other challenged claims be modified or discontinued. The claims were challenged by S.C. Johnson & Son, Inc., a manufacturer of competing pour-in drain opening products.
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2/03/2022 - National Advertising Division Recommends Merck Discontinue “Best in Show” Commercial for Bravecto Flea and Tick Preventative for Dogs; Merck to Appeal
New York, NY – February 3, 2022 – The National Advertising Division (NAD) recommended that Merck Animal Health discontinue its “Best in Show” commercial and take steps to ensure that when making an “apples-to-oranges” comparison between its BRAVECTO flea and tick preventative for dogs and a rival company’s NexGard, that the material dosing difference between the compared products is sufficiently disclosed. Merck will appeal NAD’s decision. -
1/27/2022 - National Advertising Division Finds Certain Goli Nutrition ACV Gummies Claims Supported; Recommends Others be Modified or Discontinued: Advertiser to Appeal
New York, NY – January 27, 2022 – The National Advertising Division (NAD) determined that Goli Nutrition supported its express use of the terms “Apple Cider Vinegar,” “Vinegar,” and “ACV” in the product name of its Apple Cider Vinegar (ACV) Gummies dietary supplement. NAD also found that Goli provided a reasonable basis for the claim “Taste the Apple, Not the Vinegar.” However, NAD recommended that Goli discontinue or modify its advertising to avoid conveying the unsupported message that the amount of ACV contained in its gummies is associated with the health benefits of traditional liquid ACV.
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1/27/2022 - National Advertising Division Finds BestCompany.com “Moderated Reviews” Claim Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 27, 2022 – The National Advertising Division (NAD) determined that BestCompany.com, LLC provided a reasonable basis for the claim that all reviews posted on BestCompany.com are “moderated through a tech-enabled, proprietary, 7-point moderation process to ensure they are real and authentic.” However, NAD recommended the advertiser discontinue certain express and implied claims related to the advertiser’s message that Best Company is an independent and impartial review site.
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1/19/2022 - National Advertising Division Finds Glad Trash Bags Product Packaging Not Misleading; Recommends Glad Discontinue or Modify Other Advertising Claims
New York, NY – January 19, 2022 – The National Advertising Division (NAD) determined that product packaging for Glad Products Company’s ForceFlex Plus with Clorox Tall Kitchen Drawstring Bags appropriately ties the Clorox brand to its odor elimination role, and that product packaging for Glad’s Quick-Tie Tall Kitchen CloroxPro Trash Bags does not have the potential to confuse consumers. Reynolds Consumer Products LLC challenged express and implied claims on Glad’s product packaging, product webpages, and commercials.
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1/12/2022 - Advertiser Voluntarily Discontinues Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – January 12, 2022 – The National Advertising Division (NAD) of BBB National Programs closed one Fast-Track SWIFT case in December. In that case, Dyson, Inc. challenged SharkNinja Operating LLC’s claim that the Shark HyperAIR hair dryer is the industry’s “first and only high velocity hair dryer and styling system.”