BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/27/2014 - NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So
The National Advertising Division has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so. -
3/27/2014 - NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International
The National Advertising Division has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products. -
3/26/2014 - NAD Recommends Sergeant’s Discontinue Certain Claims for Flea, Tick Products Following Bayer Challenge
The National Advertising Division has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. -
3/26/2014 - NAD Recommends Sun Products Discontinue Certain Claims for ‘all with Stainlifters’ following Church & Dwight Challenge
The National Advertising Division has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent. -
3/25/2014 - NAD Recommends Blue Buffalo Modify Certain Claims to Avoid Disparaging Competitors; Advertiser to Appeal
The National Advertising Division has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board. -
3/25/2014 - NAD Recommends ACCEL Discontinue Challenged Claims for ‘CataClean’ Fuel Additive
The National Advertising Division has recommended that ACCEL Performance Group discontinue advertising claims that its “CataClean” fuel additive cleans catalytic converters. -
3/24/2014 - NARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims For Programmable Thermostats
A five-member panel of the National Advertising Review Board (NARB) has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.” -
3/20/2014 - NARB Panel Finds Mascara Ad is Not ‘Literally False’ if Use of Lash Inserts is Appropriately Disclosed; Recommends L’Oreal Modify Disclaimer for ‘Rocket’ Mascara
A five-member panel of the National Advertising Review Board (NARB) has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not “literally false” if the model’s use of lash inserts is appropriately disclosed to consumers and the photograph accurately shows the effect of the advertised mascara on the model’s eyelashes – both real and inserted. -
3/19/2014 - CARU Recommends Time, Inc., Modify Child-Directed Sweepstakes Advertising
The Children’s Advertising Review Unit (CARU) has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning. -
3/18/2014 - CARU Recommends Moose Add Audio Disclosure to ‘Zelfs’ Commercial
The Children’s Advertising Review Unit (CARU) has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up.