BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
3/18/2014 - NAD Recommends Hershey Modify Packaging, Broadcast Advertising for Brookside Chocolate Candies, Following Challenge by Mars
The National Advertising Division has recommended that The Hershey Company modify advertising for the company’s Brookside Chocolate-Covered Candies to assure that consumers understand the products are made with fruit flavors, rather than pieces of fruit. The advertising claims at issue, made on product packaging and in television advertising, were challenged by Mars Incorporated, a competing maker of chocolate products. -
3/17/2014 - NAD Finds K-C Can Support Certain Claims for its ‘Sleek’ Super-Absorbency Tampon, Following Challenge by Tampax-Maker P&G
The National Advertising Division has determined that the Kimberly-Clark Corporation can support certain advertising claims for he company’s “Sleek” super-absorbency tampon, but has recommended that the advertiser modify claims to assure that disclosures are readily noticeable and understandable to consumers. -
3/17/2014 - NAD Finds Energizer Can Support 10-Year Claim for Energizer Max; Recommends More Prominent Disclosures
The National Advertising Division has determined that Energizer Holdings, Inc. can support express claims related to the 10-year shelf-life of its Energizer Max batteries. -
3/14/2014 - NAD Refers Advertising by Elements of Health Care to FTC for Further Review After Company Declines to Participate
The National Advertising Division has referred to the Federal Trade Commission advertising claims made by Elements of Health Care, LLC, for the company’s L’Arginine Plus dietary supplements. -
3/13/2014 - NAD Finds T-Mobile Can Support Broadcast Advertising for ‘Jump’ Program, Recommends Company Modify Website
The National Advertising Division has determined that T-Mobile USA, Inc., can support certain advertising claims for the company’s “Jump” program. However, NAD recommended the company modify its JUMP website to more clearly disclose deductibles that may apply if one’s phone is lost, damaged or stolen. -
3/13/2014 - NAD Recommends JJVC Discontinue ‘Stuck to My Eye’ Claim, but Finds Advertiser Can Support Certain Claims in Contact Lens Advertising
The National Advertising Division has recommended that Johnson & Johnson Vision Care, Inc. discontinue a comparative advertising claim that was based on study participants’ answers to a leading survey question. NAD determined, however, that the advertiser could support certain other claims made in advertising to eye-care professionals. -
3/11/2014 - NAD Recommends Sprint Modify, Discontinue Certain Comparative Claims, Following T-Mobile Challenge
The National Advertising Division has recommended that Sprint Corporation modify or discontinue certain comparative advertising claims made in print and online advertising for the company’s “Unlimited My Way” monthly service plan. -
3/11/2014 - CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial
The Children’s Advertising Review Unit has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own. -
3/10/2014 - CARU Reviews Outfit 7’s ‘Talking Tom Cat 2’ App, Recommends Modifications
The Children’s Advertising Review Unit has recommended that OutFit 7 modify its “Talking Tom Cat 2” app to better disclose advertising content and disable links to sites that do not age screen. -
2/14/2014 - NAD Recommends Chase Bank Modify Claims for Cash-Back Rewards Card
The National Advertising Division has recommended that Chase Bank USA, NA, modify certain claims made for the company’s Chase Freedom Rewards Credit Card in broadcast and Internet advertising. The claims at issue were challenged by Capital One Bank (USA), NA.