BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/15/2012 - CARU REFERS CLEARWATER AQUARIUM SITE TO FTC FOR FURTHER REVIEW Advertiser Did Not Respond to CARU Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has referred the Clearwater Aquarium, operator of the Seewinter.com website, to the Federal Trade Commission, after the company failed to provide a response to a CARU inquiry. -
2/14/2012 - NAD RECOMMENDS EYESCIENCE LABS DISCONTINUE CERTAIN CLAIMS FOR ‘COMPUTER EYE STRAIN FORMULA,’ INCLUDING CLAIM RELATED TO MACULAR DEGENERATION Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that EyeScience Labs, LLC discontinue certain advertising claims for the company’s for its “Computer Eye Strain Formula” dietary supplement, including a claim made in a testimonial that the product could slow the progress of macular degeneration. -
2/13/2012 - NAD RECOMMENDS BARLOW HERBAL DISCONTINUE ALL CLAIMS AT ISSUE FOR LDM-100 DIETARY SUPPLEMENT Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that Barlow Herbal Specialties, LLC, discontinue all claims at issue for Barlow’s LDM-100 dietary supplement, which is advertised as a plant or herb antibiotic. -
2/13/2012 - NAD FINDS DIRECT DIGITAL CAN SUPPORT CERTAIN CLAIMS FOR INSTAFLEX, BASED ON PRODUCT’S GLUCOSAMINE CONTENT
The National Advertising Division of the Council of Better Business Bureaus has determined that Direct Digital, LLC, can support certain advertising claims made in print and Internet advertising for the company’s “Instaflex” dietary supplement. -
2/09/2012 - NARB recommends Staples modify, discontinue “free” claims
A National Advertising Review Board (NARB) panel has recommended that Staples discontinue or modify the advertising claim “[I]it’s like getting supplies for FREE.” -
2/02/2012 - NAD FINDS LG ELECTRONICS U.S.A VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that LG Electronics, U.S.A., violated the procedures that govern the advertising industry’s system of self-regulation. -
1/26/2012 - NAD Recommends LG Electronics Discontinue Line Claims for Cinema 3D Television, 3D Glasses
The National Advertising Division of the Council of Better Business Bureaus has recommended that LG Electronics USA discontinue advertising claims made for the company’s Cinema 3D Television and 3D glasses.
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1/26/2012 - NAD FINDS SONY ELECTRONICS VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that Sony Electronics, Inc. – in communicating with customers regarding the outcome of a NAD case and breaching confidentiality provisions – violated the procedures that govern the advertising industry’s system of self-regulation.
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1/25/2012 - NAD Recommends Verizon Discontinue Claim: ‘Twice As Fast As Any AT&T Smartphone’
The National Advertising Division of the Council of Better Business Bureaus has recommended that Verizon Wireless discontinue the advertising claims that its 4G LTE Smartphones are “twice as fast as any AT&T smartphone.”
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1/25/2012 - NAD Finds Suncore Can Support Certain Advertising Claims for its 'WhoNu?' Cookies
The National Advertising Division of the Council of Better Business Bureaus has determined that Suncore Products, LLC, can support certain advertising claims for the company’s “WhoNu? Nutrition Rich Cookies.”