BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
1/24/2012 - NAD RECOMMENDS CABLEVISION MODIFY ‘3X FASTER’ CLAIMS FOR ‘OPTIMUM ONLINE ULTIMATE TRIPLE PLAY’ Finds Advertiser Can Support Internet-Speed Claims
-
1/24/2012 - NARB PANEL RECOMMENDS NOVARTIS DISCONTINUE CLAIMS THAT EXCEDRIN STARTS RELIEVING HEADACHE PAIN FASTER THAN ADVIL Claims at Issue Challenged by Pfizer Consumer Healthcare
A National Advertising Review Board (NARB) panel has recommended that Novartis Consumer Health, Inc., discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil. The claims at issue were initially challenged before the National Advertising Division (NAD) of the Council of Better Business Bureaus by Pfizer Consumer Healthcare, the maker ofAdvil. -
1/23/2012 - NAD Finds Verizon Acted Properly in Discontinuing 'Rated #1' Claim Following Comcast Challenge
-The National Advertising Division of the Council of Better Business Bureaus has determined that Verizon Communications, Inc., acted properly in discontinuing claims made for Verizon FiOS Internet Services that were based on certain survey data.
-
1/23/2012 - NAD RECOMMENDS DPSG DISCONTINUE CERTAIN SUPERIORITY CLAIMS FOR ‘MOTT’S GARDEN BLEND VEGETABLE JUICE’ Claims at Issue Challenged by V-8 Maker Campbell Soup
The National Advertising Division of the Council of Better Business Bureaus has recommended that Dr. Pepper Snapple Group, Inc. discontinue superior taste, product description and implied false disparagement claims made in broadcast advertising for Mott’s Garden Blend Vegetable Juice.
-
1/19/2012 - NAD Recommends Combe Modify, Discontinue Certain Claims for ‘Vagisil Screening Kit' Following J&J Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended Combe Incorporated modify or discontinue certain advertising claims for the company’s Vagisil Screening Kit and more clearly disclose the kit’s limitations. -
1/19/2012 - NAD FINDS PROVEN HEALTH ACTED PROPERLY IN DISCONTINUING ALL DIABETES TREATMENT CLAIMS FOR DIAB-X SUPPLEMENT NAD Recommends Advertiser Discontinue Certain Remaining Claims, Finds Advertiser Can Support Limited Ingredient Claims
The National Advertising Division of the Council of Better Business Bureaus Claims has determined that Proven Health Results took necessary and proper action in discontinuing a wide range of advertising claims for the company’s Diab-X dietary supplement, including all claims related to the prevention or treatment of diabetes.
-
1/19/2012 - NAD FINDS NATURE’S WAY CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ‘UMCKA COLDCARE,’ Recommends Advertiser Discontinue Comparative Performance Claim
The National Advertising Division of the Council of Better Business Bureaus Claims has determined that Nature’s Way Products, Inc., can support certain advertising claims for the company’s Umcka ColdCare Chewable Tablet product. NAD recommended the company discontinue certain claims, including comparative performance claims.
-
1/18/2012 - NAD DETERMINES RECKITT-BENCKISER ACTED PROPERLY IN DISCONTINUING CERTAIN CLAIMS FOR ‘RESOLVE’ LINE
The National Advertising Division of the Council of Better Business Bureaus has determined that Reckitt-Benckiser, Inc., took necessary and appropriate action in discontinuing challenged advertising claims made for “Resolve” line of stain pre-treatment laundry products.
-
1/18/2012 - NAD REVIEWS BISSELL’S ‘OUTCLEAN’ CLAIM FOLLOWING RUG DOCTOR CHALLENGE NAD Considers Use of Colorimetric Measurement
The National Advertising Division of the Council of Better Business Bureaus has recommended that Bissell Homecare, Inc., discontinue an “outclean” comparative advertising claim challenged by Rug Doctor, Inc., or modify the claim to better explain the science behind the claim.
-
1/18/2012 - NAD FINDS CIBA CAN SUPPORT CERTAIN CLAIMS IN ‘POWER OF ONE’ CAMPAIGN, RECOMMENDS ADVERTISER MODIFY, DISCONTINUE CERTAIN CLAIMS
The National Advertising Division of the Council of Better Business Bureaus has determined that CIBA Vision Corp. can support certain advertising claims made as part of the company’s “Power of One” advertising campaign. However, NAD recommended that the company modify or discontinue certain claims made for CIBA Dailies and CIBA Air Optix Aqua contact lenses.