BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/16/2012 - NAD Recommends Comcast Discontinue Certain Comparative Claims Made Against AT&T’S U-Verse. Finds Comcast Can Support Claim to Superior HD Quality, Not Claim that AT&T Offers Poor Quality
The National Advertising Division of the Council of Better Business Bureaus has determined that Comcast Cable Communications took necessary and proper action in discontinuing advertising claims that stated or suggested that U-verse, the bundled television service offered by AT&T Services, Inc., is a collection of “old wires.” -
2/16/2012 - NAD Recommends Halo Modify, Discontinue Claims That May Disparage Competing Pet Foods. Challenge Brought by Hill’s Pet Nutrition
The National Advertising Division of the Council of Better Business Bureaus has recommended that Halo, Purely for Pets, Inc., modify or discontinue certain claims made in Internet advertising that state or suggest competing pet foods are unsafe, unhealthy or made with unsafe ingredients. -
2/15/2012 - CARU REFERS CLEARWATER AQUARIUM SITE TO FTC FOR FURTHER REVIEW Advertiser Did Not Respond to CARU Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has referred the Clearwater Aquarium, operator of the Seewinter.com website, to the Federal Trade Commission, after the company failed to provide a response to a CARU inquiry. -
2/14/2012 - NAD RECOMMENDS EYESCIENCE LABS DISCONTINUE CERTAIN CLAIMS FOR ‘COMPUTER EYE STRAIN FORMULA,’ INCLUDING CLAIM RELATED TO MACULAR DEGENERATION Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that EyeScience Labs, LLC discontinue certain advertising claims for the company’s for its “Computer Eye Strain Formula” dietary supplement, including a claim made in a testimonial that the product could slow the progress of macular degeneration. -
2/13/2012 - NAD RECOMMENDS BARLOW HERBAL DISCONTINUE ALL CLAIMS AT ISSUE FOR LDM-100 DIETARY SUPPLEMENT Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that Barlow Herbal Specialties, LLC, discontinue all claims at issue for Barlow’s LDM-100 dietary supplement, which is advertised as a plant or herb antibiotic. -
2/13/2012 - NAD FINDS DIRECT DIGITAL CAN SUPPORT CERTAIN CLAIMS FOR INSTAFLEX, BASED ON PRODUCT’S GLUCOSAMINE CONTENT
The National Advertising Division of the Council of Better Business Bureaus has determined that Direct Digital, LLC, can support certain advertising claims made in print and Internet advertising for the company’s “Instaflex” dietary supplement. -
2/09/2012 - NARB recommends Staples modify, discontinue “free” claims
A National Advertising Review Board (NARB) panel has recommended that Staples discontinue or modify the advertising claim “[I]it’s like getting supplies for FREE.” -
2/02/2012 - NAD FINDS LG ELECTRONICS U.S.A VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that LG Electronics, U.S.A., violated the procedures that govern the advertising industry’s system of self-regulation. -
1/26/2012 - NAD Recommends LG Electronics Discontinue Line Claims for Cinema 3D Television, 3D Glasses
The National Advertising Division of the Council of Better Business Bureaus has recommended that LG Electronics USA discontinue advertising claims made for the company’s Cinema 3D Television and 3D glasses.
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1/26/2012 - NAD FINDS SONY ELECTRONICS VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that Sony Electronics, Inc. – in communicating with customers regarding the outcome of a NAD case and breaching confidentiality provisions – violated the procedures that govern the advertising industry’s system of self-regulation.