BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/25/2011 - NAD Refers Advertising for Kent Nutrition’s ‘World’s Best Cat Litter’ to FTC for Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims for “World’s Best Cat Litter,” made by Kent Nutrition Group, Inc., to the Federal Trade Commission for further review, after the company declined to participate in an NAD proceeding. -
3/24/2011 - NAD Finds Mega Brands Can Support “Washability” Claims For Dry-Erase Markers; Claim Challenged By Sanford
The National Advertising Division of the Council of Better Business Bureaus has determined that Mega Brands Inc., can support certain “washability” claims made for the company’s “Board Dudes RX Washable” dry-erase markers. The claims at issue were challenged by Sanford L.P., the manufacturer of EXPO washable dry-erase markers. -
3/24/2011 - CARU Refers Advertising For “Green Hornet” To MPAA For Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred Internet advertising for the film “Green Hornet,” to the Motion Picture Association of America (MPAA) for further review. -
3/17/2011 - NAD Finds Peak Life Can Support Certain Claims For “Somnapure” Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that Peak Life, Lcc, modify certain advertising claims for “Somnapure,” a dietary supplement promoted as a sleep aid. -
3/17/2011 - CARU Refers FBKIDS, FBKIDDIES To FTC For Further Review Website Operator Fails To Respond To CARU’s Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has referred Website operator fbfkids.com (formerly Facebook for Kids.com) to the Federal Trade Commission, following the Website operator’s failure to participate in a review of its sites’ privacy practices. -
3/17/2011 - NAD Recommends Exergen Modify Superior Performance Claims For Temporal Thermometers, Following Challenge By Kaz
The National Advertising Division of the Council of Better Business Bureaus has recommended that Exergen Corp. modify superior performance claims for its temporal thermometers. -
3/17/2011 - NAD Recommends CareFusion Modify, Discontuinue Certain Advertising Claims For Needleless IV Connectors
The National Advertising Division of the Council of Better Business Bureaus has recommended that CareFusion Corporation modify or discontinue certain advertising claims for “needleless” IV connectors used in the administration of intravenous drugs. -
3/14/2011 - NAD Refers Advertising For PatentHealth’s “Trigosamine” To FTC For Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising for the dietary supplement Trigosamine Fast Acting (Trigo FA) to the Federal Trade Commission for further review. -
3/14/2011 - NAD Recommends Schick Modify, Discontinue Certain Claims For Schick Hydro Razor, Including “Best Shave” Claim
The National Advertising Division of the Council of Better Business Bureaus has recommended that Energizer Personal Care, LLC, modify or discontinue certain advertising claims for the Schick Hydro razor, including the comparative superiority claims that Hydro razors offers “The Best Shave for Your Skin.” -
3/14/2011 - NAD Recommends Gillette Modify Advertising Claims For Its “Fusion ProGlide” Razor
The National Advertising Division of the Council of Better Business Bureaus has recommended that The Gillette Company modify or discontinue certain claims for its Fusion ProGlide Razors.