BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 1/12/2007 - Ross Products, Nestle Take Part in NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. has recommended that Ross Products, a subsidiary of Abbott Laboratories, discontinue certain advertising claims for Isomil Advance, an infant formula. Advertising for Isomil Advance was challenged by Nestlé USA, Inc., the maker of the Good Start brand of infant formulas.

  • 5/10/2006 - Kimberly Clark, P&G Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Kimberly-Clark modify advertising claims for Huggies Supreme Natural Fit Diapers. 

  • 1/12/2006 - J&J, Pfizer Participate in NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has determined that Johnson & Johnson Consumer Products Inc., has eCortizone-10 1% hydrocortisone cream, a competing product.

  • 11/17/2004 - NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

    The National Advertising Division has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products  clean “2X times better” and “better than” Clorox Clean-up.