BBB National Programs Decision Summaries

New York, NY – March 24, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC has a reasonable basis to support some "fewer calories" and "less fat" claims for its Light & Fit brand yogurt products, however, NAD recommended certain modifications to “percentage less” sugar claims for Danone’s Two Good Vanilla yogurt and Two Good Plain yogurt. These claims, which appeared on product packaging, were challenged by Chobani, LLC.

McLean, VA – March 17, 2022 – The Children’s Advertising Review Unit (CARU) determined that Jazwares advertising and product packaging for Micro Machines Corvette and World of Micro Machines Playsets were likely to mislead children. CARU also determined that Jazwares’ Micro Machines Corvette video advertisement unrealistically depicted how the playset can perform. CARU recommended that the advertiser modify the advertisements and product packaging to clearly depict what the product sets include, to make clear and conspicuous disclosures where needed, and in the case of the Corvette ads, to accurately depict how the cars perform. 

New York, NY – March 17, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that T-Mobile USA, Inc.’s “no data caps” claim for its Home Internet service was not misleading. NAD also found that T-Mobile’s advertising did not reasonably convey a disparaging message that competing cable internet providers, including challenger Charter Communications, Inc., require long-term contracts and exploding bills, as compared to T-Mobile’s Home Internet service. However, NAD recommended that T-Mobile discontinue or modify several other claims.

New York, NY – March 15, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Chipotle Mexican Grill, Inc. provided a reasonable basis for certain claims related to its sustainability practices, but recommended that the advertiser make modifications to make clear the parts of its supply chain that have reduced carbon emissions. NAD also recommended modification to claims related to the advertiser’s Real Foodprint sustainability program, to clarify that the metrics are based on average sustainability assessment, not a consumer’s specific purchase.  

McLean, VA – March 10, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Mary Kay, Inc. that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC found new social media posts that referred to the significant income that can be earned from the Mary Kay business opportunity. DSSRC recommended that these new earnings claims, made by Mary Kay salesforce members, be discontinued. 

McLean, VA – March 09, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Morinda, Inc. and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Morinda and its salesforce members on social media as well as on the company website. Morinda is a multi-level direct selling company that sells various personal care products, essential oils, and dietary supplements, including its main product, a noni juice blend sold under the brand name Tahitian Noni.

McLean, VA – March 08, 2022 – The Children’s Advertising Review Unit (CARU) of BBB National Programs has found TickTalk Tech, LLC, owner and operator of the TickTalk 4 Smart Watch phone and coordinating app, in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines for Children’s Online Privacy Protection. TickTalk agreed to correct the violations.