BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/15/2022 - National Advertising Review Board Recommends P&G Discontinue Odor Elimination Claims for Febreze Products
New York, NY – September 15, 2022 – A panel of the National Advertising Review Board (NARB) recommended that P&G discontinue certain “odor elimination” claims that P&G makes across its Febreze line of home fragrance products, which include the Febreze air, candle, car, plug, small spaces, and wax melts products.
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9/14/2022 - National Advertising Division Recommends CreditAssociates Discontinue “America’s #1 Debt Relief Company” Claim and Certain Consumer Testimonials
New York, NY – September 14, 2022 – The National Advertising Division (NAD) recommended that CreditAssociates, LLC discontinue the claim “America’s #1 Debt Relief Company,” “4.9 out of 5 based on 8,641 reviews – Trustpilot,” and savings claims that appeared in testimonials featured on the company’s website touting savings of between $11,600 and $40,000 and customers being debt-free within two to three years.
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9/13/2022 - National Advertising Division Recommends Charter Communications Discontinue or Modify Claims Comparing Its Spectrum Internet Speeds to AT&T
New York, NY – September 13, 2022 – The National Advertising Division (NAD) recommended that Charter Communications, Inc. discontinue or modify certain comparative speed claims for its Spectrum Internet service, which appeared in its “Monsters Gaming” television commercial. The claims at issue were challenged by internet service provider competitor AT&T Services, Inc.
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9/07/2022 - CARU Finds Tilting Point Media in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – September 7, 2022 – The Children’s Advertising Review Unit (CARU) found Tilting Point Media, owner and operator of the SpongeBob: Krusty Cook-Off app, in violation of COPPA and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection.
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9/06/2022 - In Fast-Track SWIFT Case, National Advertising Division Recommends Advertiser Claims be Modified or Discontinued
New York, NY – September 6, 2022 – The National Advertising Division (NAD) recommended that Visible Services LLC, a subsidiary of Verizon Communications, Inc., modify or discontinue pricing claims associated with its prepaid wireless service plan. T-Mobile US had challenged Visible’s claims through NAD Fast-Track SWIFT, an expedited NAD challenge process designed for single-issue advertising cases.
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9/01/2022 - Direct Selling Self-Regulatory Council Refers Vyvo Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – September 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain Vyvo, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the direct selling company marketing a smartwatch, DNA and genetics testing, as well as nutritional supplements, failed to respond to DSSRC’s inquiry.
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8/24/2022 - National Advertising Review Board Recommends CoStar Group Discontinue Apartments.com Claim “The Most Popular Place to Find a Place”
New York, NY – August 24, 2022 – A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, recommended that CoStar Group, Inc. discontinue the claim “The Most Popular Place to Find a Place” and that it modify certain advertising to make clear that it is directed only to the rental market.
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8/18/2022 - National Advertising Division Recommends T-Mobile Discontinue Claims that Consumers Can “Save Up to 50%” with T-Mobile Home Internet
New York, NY – August 18, 2022 – The National Advertising Division (NAD) recommended that T-Mobile discontinue claims that consumers can “save up to 50% vs. National FCC Broadband Rate Benchmark” with T-Mobile Home Internet (T-HINT) and the implied claims that a consumer will save up to 50% if they purchase T-Mobile internet versus the same or a comparable service level of internet from other providers (including the challenger, Charter Communications, Inc.).
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8/18/2022 - National Advertising Division Finds T-Mobile Home Internet Availability Claim Supported, but Recommends “Save Up to 50%” Claim be Discontinued
New York, NY – August 18, 2022 – The National Advertising Division (NAD) determined T-Mobile US provided a reasonable basis for the claim that its T Mobile Home Internet (T-HINT) is “available to many households in most U.S. cities and towns” and the implied claim that T-HINT is available broadly nationwide. The claims at issue were challenged by Verizon Communications, Inc.
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8/16/2022 - National Advertising Division Finds Certain Claims for Shark Vertex Supported; Recommends Other Vertex and Navigator Pet Pro Vacuum Claims Be Discontinued
New York, NY – August 16, 2022 – The National Advertising Division (NAD) determined that certain “no hair wrap” claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported. NAD recommended that Shark discontinue or modify other claims for its Vertex vacuums and Navigator Pet Pro vacuum.