BBB National Programs Decision Summaries

New York, NY – September 14, 2021 – The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to participate in the industry self-regulation process. As a result of the advertiser’s failure to participate, NAD has referred advertising claims for their Gravity Defyer shoes to the Federal Trade Commission (FTC) for review.

McLean, VA – September 9, 2021 – DSSRC recommended that certain product performance and earnings claims made by Globallee, Inc., a health and wellness supplement direct selling company, and its salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated that Globallee’s Taka products and various other drinks can treat and protect against serious health-related conditions, including COVID-19, cancer, and diabetes. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

New York, NY – August 24, 2021 – The National Advertising Division (NAD) determined that the claim “America’s most awarded network” in Verizon Communications, Inc.’s “I’m a Verizon Engineer” commercial did not reasonably convey any unsupported messages about awards given to Verizon’s 5G network. However, NAD recommended that Verizon discontinue the claim “5G from America’s most reliable network” in the “Everyone Deserves the Best” commercial and several other challenged commercials or modify the claim to clarify that “most reliable” is not a specific reference to 5G. NAD also recommended modifications to the challenged portion of Verizon’s website. 

McLean, VA – August 18, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after ByDzyne, a direct selling company that sells a variety of health and wellness, technology, beauty, and travel products, failed to respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are earnings claims disseminated on the company website and by salesforce members on social media. 

New York, NY – August 17, 2021 – The National Advertising Division (NAD) of BBB National Programs determined that the name NeverStick, used for SharkNinja Operating, LLC’s non-stick cookware, was not false or misleading when used as a brand name standing alone. However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware “never sticks,” such as “the NeverStick cookware that NEVER sticks, chips or flakes” and “grab the cookware that never sticks.” NAD also recommended that SharkNinja discontinue claims that NeverStick has a “lifetime guarantee.” The claims at issue were challenged by Sunbeam Products, Inc. 

New York, NY – August 11, 2021 – Following a BBB National Programs National Advertising Division (NAD) challenge brought by S.C. Johnson & Son, Inc., the advertiser Three Kings Corporation permanently discontinued express and implied advertising claims from websites and social media regarding the effectiveness and duration of the antibacterial properties of its DAB Defense Against Bacteria Hand Sanitizer + Protectant.

McLean, VA – August 5, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Limbic Arc, a wellness-related technology product direct selling company, and its salesforce be modified or discontinued. The DSSRC inquiry was commenced through the non-profit watchdog’s ongoing independent monitoring of advertising and marketing claims in the direct selling industry. The claims that were the subject of the inquiry were disseminated by Limbic Arc and its salesforce members on social media as well as on the company website.

McLean, VA – August 3, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Max International, LLC, a direct selling company that markets a line of wellness products, discontinue certain health-related product claims made by Max International independent salesforce members on social media. The product claims were brought to Max International’s attention by DSSRC as part of its ongoing independent monitoring of the direct selling marketplace.

New York, NY – July 27, 2021 – The National Advertising Division (NAD) of BBB National Programs determined that More Labs, Inc.’s claim that its Morning Recovery dietary supplement is “scientifically formulated to help you bounce back after drinking” was supported. NAD recommended, however, that the advertiser modify the claim “users of Morning Recovery showed up to 80% improvement on specific hangover symptoms after drinking” to include the specific symptoms which achieved a near 80 percent improvement. The advertiser’s Morning Recovery dietary supplement is promoted to alleviate hangover symptoms if consumed prior to drinking alcohol. The claims at issue, which appeared in internet advertising, were challenged by the Council for Responsible Nutrition (CRN).