BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
10/22/2020 - NARB Recommends Benefiber Discontinue “100% Natural” and “Clinically Proven” Claims, But Finds “Helps You Feel Fuller Longer” Claim Supported
New York, NY – October 22, 2020 – The National Advertising Review Board (NARB) recommended that GlaxoSmithKline Consumer Healthcare, LLC (GSK) discontinue “100% natural” and “clinically proven to curb cravings” claims for Benefiber, and determined that GSK provided a reasonable basis for its claim that Benefiber “helps you feel fuller longer.” The advertising had been challenged by P&G before the National Advertising Division (NAD) and GSK appealed NAD's findings.
-
10/21/2020 - NAD Recommends Avadim Health, Inc. Discontinue Health-Related Claims for Theraworx Relief for Muscle and Joint Products; Advertiser to Appeal
New York, NY – October 21, 2020 – The National Advertising Division (NAD) determined that Avadim Health, Inc. (Avadim) did not provide a reasonable basis for health-related claims appearing on Theraworx product packaging, in website, and social media advertising, and elsewhere so NAD recommended that the advertiser discontinue the unsupported claims. The claims were challenged by Chattem, Inc., a Sanofi Company, maker of Icy Hot and Aspercreme.
-
10/20/2020 - NAD Recommends Comcast Discontinue or Modify “Best In-Home WiFi Experience” Claim; Advertiser to Appeal
New York, NY – October 20, 2020 – The National Advertising Division (NAD) recommended that Comcast Cable Communications, LLC discontinue its “Living with AT&T” commercial, but determined that the express claim “AT&T, why am I paying the same price for only a fraction of the speed you advertised?,” standing alone, was supported. NAD also recommended that Comcast discontinue its “Best In-Home WiFi Experience” claim or narrowly tailor it to the specific attributes for which Comcast can support a superiority claim. -
10/15/2020 - NAD Finds Certain Verizon 5G Speed Claims Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 15, 2020 – The National Advertising Division (NAD) determined that Verizon provided a reasonable basis for certain 5G claims and that two challenged advertisements do not convey implied claims regarding the ability of Verizon’s 5G service to provide coverage indoors. However, NAD recommended Verizon modify or discontinue other 5G and comparative claims. -
10/13/2020 - Vitamin Bounty Voluntarily Discontinues Social Media Posts for Elderberry Immune Support Following NAD Inquiry into Implied COVID-19 Messages
New York, NY – October 13, 2020 – Following an inquiry by the National Advertising Division (NAD), Vitamin Bounty/Matherson Organics, LLC (“Vitamin Bounty”) discontinued Instagram and Facebook social media posts for its Vitamin Bounty Elderberry Immune Support, which conveyed implied messages about boosting immunity to protect users against, or treat, COVID-19. -
10/08/2020 - NAD Finds Glade “Up to 50% Longer Lasting Fragrance” Claim Supported; Recommends Discontinuation of “More Authentic Lavender” Claims
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that S.C. Johnson & Son, Inc. (SCJ) provided a reasonable basis for the claim that its Glade warmers provide “up to 50% longer lasting fragrance” than prior versions, and concluded that certain other challenged claims are non-actionable puffery. However, NAD recommended that SCJ discontinue several claims, including comparative claims with Air Wick. -
10/08/2020 - NAD Finds Certain Environmental Benefit Claims for Blueland’s Cleaning Products Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that One Home Brands, Inc. d/b/a Blueland provided a reasonable basis for claims that its cleaning tablet wrappers are biodegradable and compostable, yet NAD recommended that Blueland discontinue unqualified recyclability claims and modify other environmental benefit claims. -
10/08/2020 - Privacy Watchdog Brings Suite of Utility Apps into Compliance with Digital Ad Privacy Best Practices
Arlington, VA – October 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for Florida-based app publisher BPMobile. DAAP found that the app was authorizing third-party adtech companies to collect device IDs and geolocation data, leading DAAP to then test BPMobile’s full suite of mobile apps. -
10/06/2020 - CARU Determines Social Media Platform Discord Complies with COPPA and CARU Guidelines with Proper Protections for Children Under 13
New York, NY – October 6, 2020 – The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, determined that Discord Inc. is not an online service directed to children as defined by Children’s Online Privacy Protection Act (COPPA) and CARU’s Guidelines for Online Privacy Protection. -
10/05/2020 - NARB Recommends SmileDirectClub Discontinue Claims That Clear Aligners Deliver Results “3x Faster Than Braces” and “3x Sooner Than Braces”
New York, NY – October 5, 2020 – A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that SmileDirectClub, LLC (SDC) discontinue the claims “We’re 3x Faster than Braces” and “Get a smile you’ll love, 3x sooner than braces.”