BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/06/2020 - NARB Finds Supported the Claims that Aleve is “Proven Better On Pain” than Tylenol Extra Strength For First Six Hours After Ingestion
A panel of the National Advertising Review Board (“NARB”) has determined that Bayer Healthcare LLC has properly supported the claims that Aleve is “Proven Better on Pain than Tylenol Extra Strength” and “Proven Better on Pain than Tylenol,” but has recommended that the advertiser modify such claims by adding a clear and conspicuous disclosure that the asserted pain-relief superiority is based on clinical data from the first six hours after initial dosing. -
4/06/2020 - NARB Recommends Origins Discontinue Claims That Plantscription Anti-Aging Serum Rivals Anti-Wrinkle Prescriptions; Finds for Advertiser on All Additional Claims
A five-person panel of the National Advertising Review Board has recommended that Origins Natural Resources, Inc., discontinue advertising claims that Plantscription Anti-aging serum rivals an anti-wrinkle prescription and provides 88 percent of the visible wrinkle-reducing power of a prescription. -
4/03/2020 - NAD Reviews Advertising Claims for Simmons’ Memory-Foam Mattresses, Following Tempur-Pedic Challenge
The National Advertising Division determined that Simmons Bedding Company could support certain advertising claims for the company’s “ComforPedic Mattresses from Beautyrest,” but recommended the company modify or discontinue certain claims. -
4/02/2020 - NAD Recommends DermStore Discontinue Claims at Issue for Company’s ‘SmartLash’ Eyelash Enhancer
The National Advertising Division has recommended that DermStore LLC, discontinue claims at issue for the company’s “SmartLash Eyelash Enhancer,” including claims that the product is “Dermatologist Recommended.” -
4/01/2020 - NAD Finds Landfill Waste Disposal A Key Issue In Review of Advertising Claims Related To Biodegradability
The National Advertising Division has recommended that Ecologic LLC modify certain claims for the company’s for Eco-One additive, a product designed to improve the degradability of plastic goods. NAD determined that certain claims were supported by the advertiser’s evidence. -
4/01/2020 - NAD Finds Kraft Heinz’s Claim, “Upgrade Your Mayonnaise” is Puffery When Used to Attract Attention to its Own Product But Not in Comparative Setting
The National Advertising Division has determined that Kraft Heinz’ claim “Upgrade Your Mayonnaise” on point-of-purchase (“POS) displays for its Heinz Real Mayonnaise is puffery in the context of placement locations in front of its products following a challenge by Unilever United States, Inc., maker of Hellmann’s mayonnaise. -
4/01/2020 - NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Method Cleaning Products; Advertiser to Appeal to NARB
The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for certain Method Cleaning Products, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board.
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4/01/2020 - NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Windex Vinegar Glass Cleaner; Advertiser to Appeal to NARB
The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for its Windex Vinegar Glass Cleaner, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board.
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3/31/2020 - CRN, Nutrex Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that Nutrex Inc. discontinue certain advertising claims for the dietary supplement Vitrix Maximum Impact. -
3/30/2020 - Advertising Claims for HAPPYneuron Brain-Training Method Modified or Permanently Discontinued Following NAD Inquiry
HAPPYneuron stated that it will modify or permanently discontinue the advertising claims for its brain-training method that were at issue in an inquiry before the National Advertising Division. The advertiser’s claims, which appeared in social media and website advertising at www.happy-neuron.com, were challenged by Posit Science Corporation, maker of competing brain-training exercises.