BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/08/2019 - NARB Recommends Dyson Modify or Discontinue Certain Claims, Approves Others, For Dyson Purifier Fans, Following Guardian Technologies Challenge
A panel of the National Advertising Review Board (“NARB”) has found that Dyson, Inc. did not provide a reasonable basis for two advertising claims for Dyson’s purifier fans Pure Hot & Cool Link and Pure Cool Link (the “Dyson Fans”), and recommended that they be modified or discontinued. In the same proceeding, NARB found in favor of Dyson on three other issues. -
4/04/2019 - NAD Finds BISSELL’s “#1 Carpet Cleaning Brand” Claim Unsupported; Recommends Discontinuance Of Claim.
The National Advertising Division has recommended that BISSELL Homecare Inc. discontinue its claim, “#1 Carpet Cleaning Brand” following a challenge by Reckitt Benckiser, maker of Resolve Carpet Cleaner products. -
4/03/2019 - NAD Finds Certain Claims For Enfamil Neuropro MFGM-Supplemented Infant Formulas Supported, Requests Modification Of Other Claims
The National Advertising Division has concluded that Mead Johnson provided a reasonable basis for its compositional claims for its Enfamil NeuroPro MFGM (Milk Fat Globule Membrane)-Supplemented Infant formulas but recommended modification of other claims in both consumer and healthcare professional advertisements, and discontinuance of its use of a certain bar graph in its consumer-directed commercial, following a challenge by Abbott Nutrition, maker of Similac Infant Formulas. -
4/01/2019 - NARB Recommends Comcast Discontinue Implied Claims That AT&T “Deceives” Customers, But Can Continue Its “The Most Reliable Network” Claims
A panel of the National Advertising Review Board (NARB) has recommended that Comcast Cable Communications, Inc. modify its advertising to avoid conveying the message that AT&T does not deliver the speed tier to which its customers subscribe or that AT&T deceives its customers as to said speed tier, the speed or reliability of its Internet service and the availability of AT&T Fiber. However, NARB noted that Comcast could continue to comment in advertising on any limited availability of AT&T Fiber. NARB also found that Comcast could continue to advertise its “most reliable network” claim provided it remains substantiated by the most available data and it includes a clear and conspicuous disclosure as to the source of its substantiation. -
3/27/2019 - NAD Recommends Discontinuance Of Health And Doctor Recommended Advertising Claims For Mommy’s Bliss Cough Syrups & Probiotics Drops
The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue various health and doctor-recommended claims on product packaging, and in website, social media and third-party advertising for Mommy’s Bliss’ Cough Syrups, Organic Kids Cough Syrup & Mucus Relief (Day and Nighttime), Infant Organic Cough Syrup & Mucus Relief (Day and Nighttime Versions), Probiotic Drops Everyday, Probiotic Drops + Vitamin D, and Probiotic Drops + 15 Day Boost, following a challenge by Johnson & Johnson Consumer Inc. The products at issue are dietary supplements that are intended to be used by infants and young children. -
3/27/2019 - NAD Recommends Discontinuance Of Performance, Speed-Of-Action And Pediatrician Recommended Claims For Mommy’s Bliss Gripe Water
The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue all of its performance claims, speed-of-action claims, pediatrician-recommended and “First in the U.S.” claims for its Mommy’s Bliss Gripe Water product, following a challenge by Johnson & Johnson Consumer, Inc., maker of a competing gripe water product. -
3/25/2019 - NAD Recommends Discontinuance And Modification of Certain Claims By MLW Squared, Inc. For Tri-Verified Influencer Marketing Platform
The National Advertising Division has recommended certain advertising claims made by MLW Squared d/b/a Ahalogy regarding its Tri-Verified influencer marketing platform be modified or discontinued, but found that the advertiser’s use of a Media Rating Council (MRC) seal did not reasonably communicate a misleading message. -
3/22/2019 - Following NAD Inquiry, Rite Aid Permanently Discontinues “#1 Health Care Professional Recommended Brands” And Other Related Claims.
Following an inquiry by the National Advertising Division, Rite Aid Hdqtrs. Corp. (“Rite Aid”) stated that it will permanently discontinue its claim that various products are “#1 Health Care Professional Recommended Brands.” The challenge arose from NAD’s routine monitoring program. -
3/21/2019 - NAD Recommends Verizon Modify, Discontinue Certain Claims for its 5G Services, Finds Certain Claims Supported; Verizon to Appeal
In the first case involving advertising for 5G to come before the National Advertising Division, NAD has recommended that Verizon Communications, Inc. modify or discontinue certain claims regarding its 5G services following a challenge by AT&T Services, Inc. -
3/14/2019 - NAD Recommends AT&T Discontinue Implied Reliability Claims for its Services; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its DirecTV and U-Verse Internet services are more reliable than cable television and internet services, that cable offers unreliable entertainment, and that cable viewers frequently lose service, following a challenge by Comcast Cable Communications, LLC.