BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/13/2019 - NARB Recommends Telebrands Modify “Double Offer” Claims for its Atomic Beam Lighting Products Following Energizer Challenge
A panel of the National Advertising Review Board (NARB) has recommended that Telebrands, Corp. modify its “double offer” and “Buy One Get One” claims to clearly and conspicuously disclose the discount or price offered for the second flashlight and any associated charges and fees. -
3/06/2019 - CARU’s Not Kitten Around During Review of Outfit7’s ‘My Talking Tom’ App, Recommends Modifications; Company Says It Will Do So
The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying. -
3/05/2019 - Self-Regulatory Watchdogs Refer App Developer HyperBeard to Federal Trade Commission
Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
3/05/2019 - Formal Review 93.2019 - HyperBeard, Inc.
Two industry self-regulatory units today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
3/04/2019 - NAD Recommends AT&T Modify, Discontinue Certain Reliability Claims for its Services, Finds Certain Claims Supported; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its services deliver 99% reliability following a challenge by Charter Communications, Inc. -
2/26/2019 - Procter & Gamble Discontinues Claim that “One Bottle of Dawn Ultra [Dish Soap] has the Grease-Cleaning Power of Three Bottles of [Ajax Ultra]”
The Procter & Gamble Company elected to permanently discontinue its claim that One Bottle of Dawn Ultra has the Grease-Cleaning Power of Three Bottles of Ajax Ultra [“this other liquid”] following a challenge by Colgate-Palmolive Company before the National Advertising Division. -
2/25/2019 - Procter & Gamble Agrees to Discontinue Claim That Gain Ultra Dish Soap Has “30% More Degreasers vs. Ajax” Following Challenge By Colgate-Palmolive.
The Procter & Gamble Company has agreed to discontinue its claim that its Gain Ultra Dish Soap has “30% More Degreasers vs. Ajax” following a challenge by Colgate-Palmolive Company before the National Advertising Division. -
2/25/2019 - National Advertising Division Refers Advertising Claims Made by Nectar Sleep, LLC To Federal Trade Commission.
The National Advertising Division has referred advertising claims made by Nectar Sleep, LLC for its Nectar Mattress to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. -
2/25/2019 - NARB Recommends Mahindra Modify and Discontinue Certain Claims Made for its Tractors Following Deere & Company Challenge
A panel of the National Advertising Review Board (NARB) has recommended that Mahindra modify its “#1 Selling Tractor” and “Over [2.1] million Mahindra tractors sold worldwide to date” claims. The panel also recommended that Mahindra discontinue its best warranty and superior oil protection claims. -
2/21/2019 - NAD Recommends Trupanion, Inc. Discontinue Certain Claims for its Pet Medical Insurance and Modify Other Claims
Following a challenge by Nationwide Mutual Insurance Company, the National Advertising Division has recommended that Trupanion, Inc. discontinue certain advertising claims made for its Pet Medical Insurance and modify other claims.