Direct Selling Self-Regulatory Council Refers Ardyss Earnings and Product Performance Claims to the FTC and Nevada Attorney General’s Office

McLean, VA – January 28, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Reshaping and Nutritional Company, LLC d/b/a ArdyssLife to the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office for possible enforcement action. The referral comes after Ardyss failed to confirm intent to comply with DSSRC recommendations to discontinue unsubstantiated earnings and health-related product performance claims made on the Ardyss website and on social media by its salesforce members.  

DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Ardyss is a direct selling company that markets reshaping apparel, nutrition, personal care, and home care products.

Earnings Claims

• Image of woman holding stack of hundred-dollar bills with copy stating “Unlock income streams that allow you to live the life you deserve” 
• Image of $17,000 check with copy stating “…New team president with a check of nearly $17,000 in just 3 weeks of entering the business!...We have a new president! That earned a check that reached almost $17,000 in only 3 weeks!!!!”
• “You can gain financial freedom even I this time of Pandemic.”
• “Ready to embrace abundance and financial freedom?”
• “Elevate your lifestyle, embrace financial freedom, and create the future you’ve always imagined.”

Product Performance Claims

• “BENEFITS: Optimizes health and wellness, Aids conditions like arthritis and arthrosis, Useful in acne treatment, May provide relief from allergies, Supports respiratory health and conditions such asthma, pneumonia, Useful in illnesses caused by bacteria, viruses and funguses, May help support normal kidney, liver and gall bladder functioning.
• “Packed with antioxidants, Vitamin C, and a synergy of superfruits, this blend supports cellular health, strengthens immunity, and actively works towards cancer prevention. #superfruit #noni #antioxidants #celular #anticancer”
• “They could help tame inflammation, lessen stress, and help protect your heart, too. Some experts recommend elderberry to help prevent and ease cold and flu symptoms. Use Ardyss Shield to protect you from contracting Covid 19”
• “Can help prevent and ease cold and flu symptoms . . . may help to protect your cells from free radicals and increase your body’s defense.”
• Testimonies are coming in about people using this product who has Covid 19 and getting great results.
• Weight loss product for my challenge, 30-day, 30 min. 30lbs.
• 25 Reasons to drink the juice (0:56) (ranging from preventing tumors to sleeping better)

Ardyss did not respond to DSSRC’s ongoing requests for substantiation of the challenged claims and only confirmed removal of one of the 13 challenged social media posts. While DSSRC appreciated Ardyss’ efforts to remove one of the posts at issue, DSSRC remained concerned that 12 posts/claims are still publicly accessible. 

Ardyss also did not respond to DSSRC’s various requests for evidence confirming that it attempted to contact the individuals responsible for disseminating the existing posts and failed to respond to DSSRC’s request for a Company Statement demonstrating its intention to comply with DSSRC’s recommendation to discontinue or significantly modify the remaining 12 social media posts. 

After multiple attempts, Ardyss has failed to respond to DSSRC’s requests. Pursuant to DSSRC Policies and Procedures, Ardyss has now been referred to the FTC and the Nevada Attorney General’s Office for possible enforcement action. 

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.