NAD Refers North American Herb & Spice To FTC
New York, NY – August 23, 2007 – The National Advertising Division (NAD) of the Council of Better Business Bureaus has referred advertising for Oreganol P73, a product marketed by North American Herb & Spice, to the Federal Trade Commission (FTC) for review.
As part of its routine monitoring program, NAD, the advertising industry’s self-regulatory forum, requested substantiation for the following claims:
- “Research shows heat and germs don’t mix . . . Take Oreganol P73 under the tongue and really feel the heat.”
- “. . . the only certified wild, non-GMO oil of oregano—plus it is handpicked from remote high-mountain regions.”
- “. . . scientific studies published in Antiviral Research . . .”
The advertiser did not respond to NAD’s letter opening this inquiry or NAD’s repeated attempts to contact the company, both by mail and by telephone. As a result of the advertiser’s failure to provide a substantive written response to NAD’s inquiry, pursuant to Section 2.9 (B) of the NAD/NARB Procedures, NAD will refer the matter to the appropriate governmental agency for possible law enforcement action.
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