BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/28/2015 - NARB Panel Recommends Clorox Discontinue Claims Challenged by OxiClean Maker Church & Dwight
A five-member panel of the National Advertising Review Board (NARB) has recommended that The Clorox Company discontinue advertising claims challenged by Church & Dwight Co., the maker of OxiClean White Revive. -
10/28/2015 - NARB Panel Recommends Bayer Modify, Discontinue Certain Claims for Claritin-D
A five-member panel of the National Advertising Review Board (NARB) has recommended that Bayer HealthCare, LLC discontinue the advertising claim that nothing works faster than Claritin-D and qualify the claim that Claritin-D starts to work on allergies in 30 minutes. -
8/14/2015 - NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation
A five-member panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue comparative claims in certain broadcast advertising that implied DirecTV is superior to cable with respect to signal reliability, service wait times, picture/sound quality, and sports programming. The panel also determined that certain customer-satisfaction claims made by DirecTV did not require any additional disclosures, beyond a more prominent reference to the basis of the claim to be #1 in customer satisfaction over all cable TV providers. -
4/07/2015 - NARB Panel Recommends Neogenis Laboratories Discontinue Certain Claims for Neo40 Daily Supplement
A five-member panel of the National Advertising Review Board (NARB) has recommended that Neogenis Laboratories, Inc., discontinue certain advertising claims for the company’s Neo40 Daily dietary supplement. -
11/26/2014 - NARB Panel Recommends Reckitt Benckiser Discontinue Challenged ‘8-Minute’ Relief Claims for Mucinex, Maximum Strength Mucinex
A panel of the National Advertising Review Board (NARB) has recommended that Reckitt Benckiser, LLC (RB) discontinue challenged advertising claims for the company’s Mucinex and Maximum Strength Mucinex bi-layer tablet products. -
10/14/2014 - NARB Finds Aggregated Reviews Across Retail Sites Do Not Serve to Support Claim that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended’
A five-member panel of the National Advertising Review Board (NARB) has recommended that Euro-Pro Operating LLC, discontinue challenged claims for the company’s Shark brand vacuum cleaners. -
8/21/2014 - NARB Panel Recommends Blue Buffalo Discontinue Claims that Competitors are ‘Fooling’ Consumers
A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company, Ltd., modify its advertisements to avoid any express or implied messages that competing pet food companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart. -
8/19/2014 - NARB Panel Recommends Kimberly-Clark Discontinue Certain Claims for Kotex ‘Sleek’ Tampons
A five-member panel of the National Advertising Review Board (NARB) has recommended that Kimberly-Clark Corporation discontinue certain claims for its U by Kotex Sleek tampons. The claims were challenged by The Procter & Gamble Company, maker of competing Tampax tampons. -
6/19/2014 - NARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on Company’s ‘Torture’ Test
A five-member panel of the National Advertising Review Board (NARB) has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the company’s Castrol EDGE motor oil, that were based on a “torture test” that did not measure “strength” under normal driving conditions. -
6/16/2014 - NARB Panel Recommends Zero Technologies Discontinue Broadcast Ad Challenged by Clorox, Finds Advertiser Can Support Filter Claim made for ZeroWater Pitcher
A five-member panel of the National Advertising Review Board (NARB) has recommended that Zero Technologies, the maker of the ZeroWater Z-Pitcher, discontinue a broadcast advertisement that implies a competing product is not effective at filtering contaminants from drinking water.