BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/02/2017 - NARB Refers Rust-Oleum to FTC After Company Fails to Comply with Panel’s Recommendation
The National Advertising Review Board (NARB) has referred advertising claims made by Rust-Oleum Corporation to the Federal Trade Commission for further examination, after a determining the company has not complied with NARB’s recommendation to discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. -
9/20/2016 - NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name
A panel of the National Advertising Review Board (NARB) has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. -
9/13/2016 - NARB Recommends DirecTV Better Disclose to Consumers Availability of 4K Content, Discontinue ‘Free Upgrade’ to Genie HD DVR Claim
A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim. -
8/03/2016 - NARB Recommends T-Mobile Better Disclose to Consumers Terms of ‘Ditch & Switch’ Ad Campaign
A panel of the National Advertising Review Board (NARB) has recommended that T-Mobile USA, Inc., better disclose to consumers the terms of the company’s “Ditch and Switch” campaign, and either modify or discontinue claims that cap consumer reimbursements at $650. -
6/30/2016 - NARB Recommends Reckitt Benckiser Discontinue Advertisements for Lysol Disinfecting Wipes and Sprays, Challenged by Clorox
A panel of the National Advertising Review Board (NARB) has recommended that Reckitt Benckiser, Inc., discontinue advertisements for the company’s Lysol Disinfecting Wipes and Spray products that were challenged by The Clorox Company. -
6/14/2016 - NARB Recommends Verizon Modify ‘#1’ Claims to Clarify ‘Customer Satisfaction’ Basis
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Communications, Inc. modify “#1” claims for the company’s FiOS Internet and television service to more clearly communicate the basis for the claims. -
4/12/2016 - NARB Recommends Clarion Brands Modify, Discontinue Claims That Dietary Supplement ‘Lipo-Flavonoid Plus’ Substantially Reduces, Eliminates Tinnitus
A five-member panel of the National Advertising Review Board (NARB) has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear. -
3/20/2016 - NARB Finds NAD Acted Appropriately in Jurisdictional Challenge Filed by Colgate Palmolive
The majority of a panel of the National Advertising Review Board (NARB) has determined that the National Advertising Division (NAD) acted appropriately when it decided against administratively closing its review of advertising claims made by Colgate Palmolive Company, for its Tom’s of Maine “Naturally Dry” antiperspirant. -
2/08/2016 - NARB Recommends Comcast Discontinue ‘Fastest Internet,’ ‘Fastest … In-Home Wi-Fi’ Claims
A panel of the National Advertising Review Board (NARB) has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.” -
1/27/2016 - NARB Recommends Novartis/GSK Discontinue Claim that Benefiber ‘Helps Maintain Regularity’
A panel of the National Advertising Review Board has recommended that Novartis Consumer Health, Inc., now a GSK Consumer Healthcare Company, discontinue the claim, made in television and print ads, that its dietary supplement product Benefiber “Helps Maintain Regularity.”