BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/13/2015 - NAD Recommends T-Mobile Discontinue Certain Claims in ‘Ditch & Switch’ Campaign, Company to Appeal to National Advertising Review Board
The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue express claims made in its “Ditch and Switch” advertising campaign that state the company will “pay off” “every last cent” customers owe on their devices if customers switch to T-Mobile. -
11/12/2015 - NAD Examines Advertising for Polycarbonate Composite Eyeglass Lenses; Finds Advertiser Can Support Challenged Claims
The National Advertising Division has determined that Transitions Optical, Inc. and Younger Manufacturing Company, makers of the “Transitions Signature VII Flat Top 28 Polycarbonate Composite Lenses,” can support advertising claims challenged by Vision-Ease Lens Worldwide, the maker of polycarbonate photochromatic lenses under the LifeRx trademark. -
11/10/2015 - NAD Reviews Two Commercials Promoting Capital One ‘Quicksilver’ Cards; Recommends Advertiser Modify or Discontinue One Following Chase Bank Challenge
The National Advertising Division has recommended that Capital One Bank (USA) modify or discontinue one commercial for the company’s Quicksilver cash-back credit card. NAD determined that a second commercial did not convey an implied message about competitors’ cash-back cards and found that neither commercial conveyed an overall message of superiority. -
11/04/2015 - Hydro Toys Discontinues Environmental Claims for Water Balloons Following NAD Inquiry
Hydro Toys, LLC, the maker of ZORBZ water balloons said it will discontinue advertising claims that the product is “environmentally friendly” or biodegradable, following an inquiry from the National Advertising Division. -
11/04/2015 - Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests
The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. -
11/04/2015 - NAD Finds Energizer Can Support Certain Claims for ‘EcoAdvanced’ Recycled Batteries; Recommends More Prominent Disclosure of Recycled Content
The National Advertising Division has determined that Energizer Holdings, Inc., can support certain advertising claims for the company’s EcoAdvanced recycled batteries. -
10/28/2015 - NARB Panel Recommends Clorox Discontinue Claims Challenged by OxiClean Maker Church & Dwight
A five-member panel of the National Advertising Review Board (NARB) has recommended that The Clorox Company discontinue advertising claims challenged by Church & Dwight Co., the maker of OxiClean White Revive. -
10/28/2015 - NARB Panel Recommends Bayer Modify, Discontinue Certain Claims for Claritin-D
A five-member panel of the National Advertising Review Board (NARB) has recommended that Bayer HealthCare, LLC discontinue the advertising claim that nothing works faster than Claritin-D and qualify the claim that Claritin-D starts to work on allergies in 30 minutes. -
10/28/2015 - Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy
Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit. -
10/28/2015 - Following CARU Inquiry, App Maker Kiloo Agrees to Modify ‘Subway Surfers’ Privacy Policy to Better Protect Child Players
Kiloo, Inc., maker of the “Subway Surfer” mobile application, has agreed to modify the game’s privacy policy following an inquiry from the Children’s Advertising Review Unit (CARU).