BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/14/2013 - NAD Finds Rainbow Light Took Necessary Action in Discontinuing Claims for ‘Omega Skin & Mood’ Supplement
The National Advertising Division has determined that Rainbow Light Nutritional Systems has removed from its website advertising for the company’s Omega Skin & Mood dietary supplements, action that NAD had concluded was necessary and appropriate. -
1/11/2013 - CARU Recommends Kraft Modify Sweepstakes Advertising to Better Disclose Prizes, Odds of Winning
The Children’s Advertising Review Unit recommended Kraft Foods Global Inc., modify sweepstakes advertising to better clarify for a child audience the chances of winning and the available prizes. -
1/10/2013 - NAD Finds Fareportal Cannot Support Certain Claims Made at CheapOair.com, CheapOstay.com Websites
The National Advertising Division has recommended that Fareportal, operator of the online travel websites CheapOair.com and CheapOstay.com, modify or discontinue certain comparative savings claims made for airfares posted to the sites. -
1/10/2013 - CARU Recommends SPIL Games Modify Website to Better Protect Children’s Privacy, Company Agrees to Do So
The Children’s Advertising Review Unit recommended that SPIL Games, BV, operator of the website “GirlsGoGames.com,” modify the site to better protect the privacy of child visitors. The company has agreed to do so. -
1/09/2013 - Proactive Life Discontinues Advertising Claims for ‘Diabetes Support’ Product Following Initial NAD Inquiry
Proactive Life, LLC., has agreed to permanently discontinue a wide range of advertising claims for its “Diabetes Support” dietary supplement, including claims that the product lowers the risk of stroke. -
1/07/2013 - NAD Recommends Serta Modify, Discontinue Certain Comparative Advertising Claims for ‘IComfort,’ Following Tempur-Pedic Challenge
The National Advertising Division has recommended that Serta, Inc., modify or discontinue certain comparative performance claims made for the company’s iComfort Sleep System, including claims that Serta’s product offers superior cooling benefits over competitor Tempur-Pedic Management, Inc -
1/03/2013 - CARU Recommends McDonald’s Modify, Discontinue “SpongeBob” Spot
The Children’s Advertising Review Unit has recommended that McDonald’s Corporation discontinuing advertising for its Happy Meal product that emphasizes the toy available with each meal, rather than the meal itself. -
1/03/2013 - NAD Refers Advertising for ‘Adams Flea & Tick Spot On’ to FTC, EPA for Review After Company Declines to Modify, Discontinue Certain Claims
The National Advertising Division has referred to the Federal Trade Commission and Environmental Protection Agency advertising claims made by Farnam Pet Products for its Adams Flea & Tick Spot On for Dogs. The company has declined to abide by NAD’s recommendations that it modify or discontinue certain advertising claims, including claims that the product “starts to kill fleas and ticks in 15 minutes.” -
1/03/2013 - CARU Recommends Ontel Modify Ad Claims for “Dream Lites,” Including ‘Restful Sleep’ Claims
The Children’s Advertising Review Unit has recommended that Ontel Products modify advertising for “Dream Lites” pillows, a product advertised as nightlights that promote restful sleep. -
12/06/2012 - NARB Recommends Ocean Spray Discontinue Broadcast Claims Challenged by Campbell
A National Advertising Review Board (NARB) panel has recommended that Ocean Spray Cranberries, Inc., discontinue claims challenged by Campbell Soup Company, maker of V8 Vegetable Juice.