BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/03/2013 - CARU Recommends Ontel Modify Ad Claims for “Dream Lites,” Including ‘Restful Sleep’ Claims
The Children’s Advertising Review Unit has recommended that Ontel Products modify advertising for “Dream Lites” pillows, a product advertised as nightlights that promote restful sleep. -
12/06/2012 - NARB Recommends Ocean Spray Discontinue Broadcast Claims Challenged by Campbell
A National Advertising Review Board (NARB) panel has recommended that Ocean Spray Cranberries, Inc., discontinue claims challenged by Campbell Soup Company, maker of V8 Vegetable Juice. -
12/05/2012 - NAD Finds ‘Stevia in the Raw’ Doesn’t Mislead Consumers
The National Advertising Division has determined that the product name and packaging for Cumberland Packing Corp.’s “Stevia in the Raw” do not convey the message that the product’s sole ingredient is stevia from the stevia plant. -
12/05/2012 - NAD Finds Lowe’s Took Necessary Action in Discontinuing ‘10% Off’ Ads Challenged by Home Depot
The National Advertising Division has determined that Lowe’s Companies, Inc., acted properly in discontinuing certain pricing claims that were challenged before NAD by Home Depot USA, Inc. -
12/03/2012 - NAD Determines Pong Research can Support Certain Claims for Cases That Redirect Cell-Phone Radiation
The National Advertising Division has determined that Pong Research Corporation can support certain claims for the company’s PONG cell phone cases, including claims that “PONG’s micro-thin antennae module redirects cell-phone radiation away from your head.” -
11/29/2012 - NAD Recommends Bank of America Modify Broadcast Advertising for ‘1-2-3 Cash Rewards Credit Card’ Following Challenge from Chase
The National Advertising Division has recommended Bank of America revise broadcast advertising for its “1-2-3 Cash Rewards Credit Card” to more clearly disclose limitations. The advertising claim at issue – “1% Cash Back on all purchases, 2% total cash back on purchases of groceries, and 3% cash back on purchases of gas” – was challenged before NAD by Chase Bank USA, NA. -
11/29/2012 - CARU Examines SunCore Advertising for ‘WhoNu?Cookie’
The Children’s Advertising Review Unit said it is pleased that Suncore Products, LLC, maker of “WhoNu? Nutrient Rich Cookies,” will modify media-buying practices to assure that future advertising for the product will not run during programming with a significant child viewership. -
11/26/2012 - NAD Recommends Generac Modify, Discontinue Certain Claims for Household Generators, Including Environmental Claims
The National Advertising Division has recommended that Generac Power Systems, Inc., modify or discontinue certain advertising for the company’s standby household generators, including claims that Generac is the “most environmentally friendly generator on the market.” -
11/20/2012 - NAD Determines Oracle Acted Properly in Discontinuing Performance Claim Couched in ‘Contest’ Language
The National Advertising Division has determined that Oracle Corporation took necessary action in discontinuing advertising that stated its Exadata server is “5x Faster Than IBM … Or you win $10,000,000.” -
11/19/2012 - NAD Recommends GreenPan Modify, Discontinue Certain Eco-Friendly Claims for its Non-Stick Cookware
The National Advertising Division has recommended that GreenPan Inc., the maker of non-stick cookware, modify or discontinue certain advertising claims, including claims that its products are “eco-friendly.”