BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/25/2023 - Direct Selling Self-Regulatory Council Refers Sweet Minerals Product Performance and Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – October 25, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company Sweet Minerals, LLC to the Federal Trade Commission (FTC) and the Maryland Attorney General’s Office for possible enforcement action.
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10/24/2023 - Mint Mobile Appeals National Advertising Division Recommendation to Modify or Discontinue ”Unlimited Plan” and Disparaging Verizon Claims
New York, NY – October 24, 2023 – In a challenge brought by Verizon Communications, the National Advertising Division (NAD) recommended that Mint Mobile discontinue or modify the claim that its Unlimited Plan is “now just $15/mo.,” discontinue the claim that it “cut[s] out the cost of retail service and passed those sweet savings directly to you,” and discontinue falsely disparaging claims about Verizon’s services and business practices.
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10/19/2023 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related Product Performance Claims
McLean, VA – October 19, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Healy World, a direct selling company that markets health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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10/18/2023 - Direct Selling Self-Regulatory Council Recommends Zinzino Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 18, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Zinzino, LLC salesforce members be discontinued.
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10/18/2023 - Smarter Travel Voluntarily Discontinues “80% Off” Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – October 18, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Fareportal, operator of the online travel agency websites CheapOAir.com and OneTravel, regarding advertising by Smarter Travel Media LLC.
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10/17/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – October 17, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising claims made by Juice Plus+ and its salesforce members. DSSRC identified several claims challenged in the prior case that are still publicly accessible as well as blog and social media posts that were not part of the original inquiry.
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10/13/2023 - National Advertising Division Finds Additional Disclosures for Spectrum Mobile “Speed Boost” Claim Not Needed in Spectrum Mobile Commercial
New York, NY – October 13, 2023 – The National Advertising Division (NAD) determined that no disclosure modifications were necessary in a thirty-second commercial for Charter's Spectrum Mobile “Speed Boost” and Spectrum One Mobile home internet services.
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10/12/2023 - National Advertising Division Recommends Comcast Discontinue or Modify “10G” Claims; Finds Xfinity “Next Generation” Claim Supported
New York, NY – October 12, 2023 – In a challenge brought by T-Mobile US, Inc., the National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its “Next Generation” claims, but recommended it modify or discontinue "10G" claims.
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10/12/2023 - Comcast Appeals National Advertising Division Recommendation to Discontinue or Modify Xfinity “10G” Claim
New York, NY – October 12, 2023 – The National Advertising Division (NAD) recommended that Comcast discontinue the claim “10G” or qualify the claim to make clear that Comcast is implementing improvements that will enable it to achieve 10G and that 10G is aspirational or use “10G” in a manner that is not false or misleading.
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10/12/2023 - National Advertising Division Recommends Louisiana-Pacific Modify or Discontinue Certain Home Siding Claims; Finds Other Claim Supported
New York, NY – October 12, 2023 – The National Advertising Division (NAD) determined that Louisiana-Pacific provided a reasonable basis for one home siding product, however, NAD recommended certain quantified and unquantified superiority claims be modified or discontinued.