BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/06/2023 - National Advertising Review Board Finds That Charter’s Claims Referring to Specific Cable Internet Service Speeds are Not Misleading
New York, NY – July 6, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined that Charter Communications, Inc.’s quantified speed claims do not mislead reasonable consumers.
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7/05/2023 - National Advertising Division Recommends Tiburon Insurance Services Discontinue or Modify Certain Advertising Claims for The Medicare Helpline
New York, NY – July 5, 2023 – The National Advertising Division (NAD) recommended that Tiburon Insurance Services modify or discontinue certain savings and benefits claims for The Medicare Helpline, the company’s Medicare Advantage offering. Through its routine monitoring program, NAD challenged claims regarding Medicare Advantage plans offered by Tiburon to consumers.
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7/05/2023 - Direct Selling Self-Regulatory Council Refers iCoinPro Earnings Claims to the FTC and Nevada Office of the Attorney General for Possible Enforcement Action
McLean, VA – July 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company iCoinPro to the Federal Trade Commission (FTC) for possible enforcement action for a lack of response to an inquiry regarding aggressive earnings claims made on social media by iCoinPro salesforce members and on the iCoinPro public website.
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6/29/2023 - Abbott Nutrition Voluntarily Discontinues “#1 Infant Formula” Claim for Similac in National Advertising Division Fast-Track SWIFT Case
New York, NY – June 29, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Mead Johnson & Company, LLC. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD.
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6/29/2023 - Dotdash Meredith Removes InStyle Article for Biossance Eye Cream Following National Advertising Division Inquiry
New York, NY – June 29, 2023 – The National Advertising Division (NAD) inquired about a claim made in the InStyle article “Biossance Squalane & Marine Algae Cream.” Dotdash Meredith stated that it has permanently removed the article from the InStyle website and all of its other distribution channels “for business reasons independent of the NAD inquiry.”
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6/28/2023 - National Advertising Review Board Recommends that Certain Claims for One Health Certified Poultry Products be Discontinued
New York, NY – June 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that One Health, an Iowa non-profit responsible for the One Health Certified standard, discontinue certain animal welfare, antibiotic use, and environmental impact claims used on the OHC website and label.
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6/27/2023 - National Advertising Division Finds Challenged #1 Claims for Voltaren Arthritis Pain Relief Supported; Recommends Others be Modified or Discontinued
New York, NY – June 27, 2023 – The National Advertising Division (NAD) determined that Haleon provided a reasonable basis for the challenged claims that its Voltaren Arthritis Pain Relief Gel is #1 Doctor Recommended.
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6/27/2023 - Direct Selling Self-Regulatory Council Recommends Pure Haven Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Pure Haven, LLC discontinue certain earnings claims made by salesforce members on Facebook, TikTok, and YouTube.
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6/26/2023 - National Advertising Division Finds Simply Gum’s “Made With Chicle,” and “Natural” Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 26, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Simply Gum, Inc. provided a reasonable basis for claims that its Simply Gum brand chewing gum is “made with chicle” and “natural” and concluded that, in context, Simply Gum’s “simpler better” claim was puffery. However, NAD recommended that the advertiser discontinue certain claims.
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6/20/2023 - National Advertising Review Board Recommends JBS Discontinue “Net Zero” Emissions by 2040 Claims
New York, NY – June 20, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that JBS USA Holdings, Inc. discontinue certain claims relating to its goal of achieving “net zero” emissions by 2040.